Digital Media Buyer: Lead Gen & Paid Social Pro

Corebridge Financial, Inc.; North Dakota; On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Health and Wellness

401(k) matching

Employee Assistance Program

Charitable donation matching

Volunteer Time Off

Paid time off

Job summary

Corebridge Direct is seeking a Digital Media Buyer to nurture, optimize, and grow campaigns across social media, email marketing, paid search, and emerging channels. The role emphasizes driving new lead acquisition and written premium while managing budgets and pacing to meet targets.

The ideal candidate will have hands-on paid social experience with Meta Ads Manager, and a solid track record in performance marketing, testing, and optimization.

Qualifications

• Experience with digital media buying, performance marketing, direct response marketing, or lead generation.
• Hands-on paid social experience and management of campaigns in Meta Ads Manager.
• Experience with campaign setup, targeting, budgeting, optimization, testing and reporting.
• Familiarity with CPC, CPL, and other performance-based buying models.

Responsibilities

• Execute and optimize digital media campaigns to drive high-quality leads and written premium.
• Drive profitability growth across media channels and campaigns.
• Manage campaign budgets and pacing to align with strategy and targets.
• Oversee paid social campaigns: setup, targeting, testing, budgeting, optimization and reporting.
• Support social pages and coordinate compliant responses to comments.
• Test new media partners, platforms, audiences, and strategies to grow quality leads.
• Negotiate rates and terms across media models to maximize performance.
• Provide data-driven optimization and regular performance reporting.
• Collaborate with legal/compliance to ensure brand standards.

Skills

Digital media buying

Performance marketing

Lead generation

Paid social

Meta Ads Manager

Campaign setup

Audience targeting

Budget management

Optimization

Testing

Performance reporting

CPC/CPL

Education

Bachelor's degree in Marketing, Communications, Advertising, Media Studies, or related field

Tools

CAN-SPAM compliance knowledge

Email deliverability

HTML

Job description

Corebridge Direct is seeking a Digital Media Buyer to nurture, optimize, and grow campaigns across social media, email marketing, paid search, and emerging channels. The role emphasizes driving new lead acquisition and written premium while managing budgets and pacing to meet targets.

The ideal candidate will have hands-on paid social experience with Meta Ads Manager, and a solid track record in performance marketing, testing, and optimization.