Digital Media Buyer: Paid Social & Lead Gen Pro

Corebridge Financial, Inc.; Washington (District of Columbia); On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Employee Assistance Program

Matching charitable donations

Volunteer Time Off

Paid Time Off

Job summary

Corebridge Direct is seeking a Digital Media Buyer to optimize and grow media campaigns, driving new leads and written premium across multiple digital channels, with a focus on social media and email marketing.

The candidate will plan, execute, and optimize campaigns, manage budgets, collaborate with the media team, and ensure compliance across creative and landing pages. A data-driven, creative, and proactive mindset is essential.

Qualifications

• Experience in digital media buying and performance marketing.
• Strong negotiation and relationship-building skills.
• Excellent organizational skills and attention to detail.
• Adaptable to fast-changing media landscape.
• Proficient in Excel and data analysis.
• Bachelor’s degree in Marketing, Communications, Advertising, or related field preferred.

Responsibilities

• Execute and optimize digital media campaigns to drive quality leads and written premium.
• Drive profitability growth across assigned media channels and campaigns.
• Manage campaign budgets and pacing to align investment with media strategy and targets.
• Manage paid social campaigns, including setup, targeting, testing, budgeting, optimization, and reporting.
• Support the creation and management of social media pages and compliant responses to comments.
• Identify and test new media partners, platforms, and opportunities to expand lead volume.
• Negotiate rates and buying terms to maximize performance.
• Provide routine reporting to leadership on campaign performance and pacing trends.
• Share learnings and test results with the media team to improve strategies across channels.
• Collaborate with legal, compliance and marketing teams to ensure compliant messaging and pages.

Skills

Digital media buying

Paid social

Email marketing

Lead generation

Campaign optimization

Budget management

Negotiation

Analytics

Microsoft Excel

Meta Ads Manager

Education

Bachelor’s degree in Marketing, Communications, Advertising, Media Studies, or related field

Tools

Meta Ads Manager

Job description

Corebridge Direct is seeking a Digital Media Buyer to optimize and grow media campaigns, driving new leads and written premium across multiple digital channels, with a focus on social media and email marketing.

The candidate will plan, execute, and optimize campaigns, manage budgets, collaborate with the media team, and ensure compliance across creative and landing pages. A data-driven, creative, and proactive mindset is essential.