Digital Media Buyer: Growth & Lead Gen Specialist

Corebridge Financial, Inc.; Florida; On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Dental insurance

Paid time off

Volunteer time off

Flexible benefits

Job summary

Corebridge Direct seeks a Digital Media Buyer to nurture, optimize, and grow media campaigns with emphasis on social media. This role drives new lead acquisition and written premium across digital channels, collaborating with the in‑house media team to hit weekly, monthly, and annual targets.

The ideal candidate brings hands‑on paid social experience, campaign setup and testing, and strong ability to translate performance data into actionable optimizations; the role offers a competitive salary

Qualifications

• Experience with email marketing and paid social advertising.
• Proven ability to manage budgets and optimize campaigns.
• Experience in regulated industries or compliance reviews.

Responsibilities

• Execute and optimize digital media campaigns to drive leads and written premium.
• Manage campaign budgets, pacing, and performance targets.
• Collaborate on creative concepts and asset management.
• Provide routine reporting on campaign performance to leadership.
• Test new media partners and strategies to improve ROI.

Skills

Email marketing

Paid social

Digital lead generation

Budget management

Campaign performance reporting

Education

Bachelor’s degree in Marketing, Communications, Advertising, Media Studies, or a related field

Tools

Meta Ads Manager

Job description

Corebridge Direct seeks a Digital Media Buyer to nurture, optimize, and grow media campaigns with emphasis on social media. This role drives new lead acquisition and written premium across digital channels, collaborating with the in‑house media team to hit weekly, monthly, and annual targets.

The ideal candidate brings hands‑on paid social experience, campaign setup and testing, and strong ability to translate performance data into actionable optimizations; the role offers a competitive salary