Digital Marketing Strategist

Placements24; Westside (TX); Hybrid; USD 21,000 - 43,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Professional development

Centurion hub

Hybrid work model

Job summary

WhatJobs Direct is seeking a Digital Marketing Strategist to design and execute data-driven campaigns across SEO, SEM, social media, email, and content. You will collaborate with sales, product, and creative teams to align marketing with business goals.

The role requires analytical thinking, strong communication, and a track record of measurable marketing success. The position offers a hybrid work model with in-office collaboration at Centurion hub.

Qualifications

• Proven experience as a Digital Marketing Strategist.
• Data-driven digital marketing campaigns experience.
• Strong knowledge of SEO, SEM, social media, email marketing, and analytics.

Responsibilities

• Develop and implement integrated digital marketing strategies across channels (SEO, SEM, social, email, content).
• Conduct market research and competitive analysis to identify opportunities and threats.
• Manage and optimize digital advertising campaigns to maximize ROI and meet targets.
• Create engaging content for digital platforms, ensuring brand consistency and clarity.
• Analyze campaign performance data, generate reports, and provide actionable insights.
• Stay current with digital marketing trends, algorithms, and emerging tech.
• Collaborate with the creative team to develop marketing assets.
• Manage the digital marketing budget effectively.

Skills

Data-driven marketing

Analytical thinking

Content marketing

Communication skills

Hybrid work

Education

Bachelor's degree in Marketing / Communications / Business

Tools

Google Analytics

Google Ads

Bing Ads

Email marketing platforms

SEO tools

Job description

About the Role

Our client, WhatJobs Direct, is seeking a highly motivated and results-driven Digital Marketing Strategist to join their innovative team. This role will be instrumental in developing and executing comprehensive digital marketing campaigns that enhance brand visibility, drive customer acquisition, and achieve key business objectives. We are looking for a creative thinker with a deep understanding of the digital landscape and a proven ability to leverage data to inform strategy. This position offers a hybrid work model, blending the benefits of remote flexibility with in-office collaboration at our Centurion, Gauteng hub. You will work closely with cross-functional teams, including sales, product development, and creative services, to ensure marketing efforts are aligned with overall company goals. The ideal candidate is analytical, adept at identifying market trends, and passionate about delivering measurable marketing success.

Key Responsibilities

• Develop and implement integrated digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Manage and optimize digital advertising campaigns to maximize ROI and achieve performance targets.
• Create engaging and compelling content for digital platforms, ensuring brand consistency and message clarity.
• Analyze campaign performance data, generate detailed reports, and provide actionable insights for continuous improvement.
• Stay current with digital marketing trends, algorithm updates, and emerging technologies.
• Collaborate with the creative team to develop visually appealing marketing assets.
• Manage the digital marketing budget effectively.

Requirements

• Proven experience as a Digital Marketing Strategist or similar role.
• Demonstrable success in developing and executing data-driven digital marketing campaigns.
• In-depth knowledge of SEO, SEM (Google Ads, Bing Ads), social media marketing, email marketing platforms, and analytics tools (e.g., Google Analytics).
• Excellent analytical and problem-solving skills, with the ability to interpret complex data sets.
• Strong understanding of content marketing principles and best practices.
• Proficiency in marketing automation tools is a plus.
• Exceptional written and verbal communication skills.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Ability to work effectively in a hybrid work environment.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health and wellness benefits package.
• Opportunities for professional development and training.
• A modern and collaborative office environment in Centurion, Gauteng.
• Flexible hybrid work arrangements.
• Generous employee discounts on company products/services.
• A dynamic and supportive team culture.