Lead Digital Marketing Specialist

Placements24; United States; Hybrid; USD 47,000 - 71,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Performance-based bonuses

Professional development opportunities

Access to marketing tools

Job summary

Placements24 is seeking a Lead Digital Marketing Specialist to drive our client’s digital strategy in a growing e-commerce business. You will lead multi-channel campaigns, optimize SEO/SEM, manage social media and email marketing, and shape content strategy to boost brand visibility and online sales.

Ideal candidates bring 6+ years in digital marketing, a track record in leadership, strong analytics, and proficiency with Google Analytics, Google Ads, and marketing automation platforms.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• Minimum 6 years of digital marketing experience, with 2+ years in a lead/senior role.
• Proven success across SEO, SEM, social media and email campaigns.
• Proficiency with Google Analytics, Google Ads and related tools.
• Strong CMS and content marketing knowledge; analytics minded.
• Familiarity with marketing automation platforms is a plus.
• Demonstrated leadership and clear communication skills.

Responsibilities

• Develop, implement, and manage integrated digital marketing campaigns across multiple channels.
• Oversee and optimize SEO and SEM strategies to improve rankings and drive traffic.
• Manage social media marketing, including content creation and paid social ads.
• Develop and execute email marketing campaigns with segmentation and automation.
• Create and manage content marketing aligned with SEO and brand messaging.
• Analyze campaign performance using Google Analytics, CRM data, and marketing automation tools.
• Generate regular reports on key metrics and provide actionable insights.
• Manage the digital marketing budget to maximize ROI.
• Stay current with digital marketing trends and best practices.
• Collaborate with sales, product, and creative teams and mentor junior staff.

Skills

Digital marketing strategy

SEO

SEM

Social media

Email marketing

Content marketing

Google Analytics

Marketing automation

Leadership

Data analysis

Education

Bachelor's degree in Marketing

Bachelor's degree in Marketing, Communications, Business

Tools

HubSpot

Mailchimp

Job description

About the Role

Our client, a rapidly expanding e-commerce business, is seeking a strategic and results-driven Lead Digital Marketing Specialist to join their team in Klerksdorp, North West . This leadership role involves developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive customer acquisition, and increase online sales. You will be responsible for overseeing various digital channels, including SEO, SEM, social media marketing, email marketing, and content strategy. The ideal candidate possesses a deep understanding of the digital landscape, strong analytical skills, and a proven ability to manage campaigns effectively. This is an exciting opportunity to shape the digital presence of a growing brand and lead a talented marketing team.

Key Responsibilities

• Develop, implement, and manage integrated digital marketing campaigns across multiple channels.
• Oversee and optimize SEO and SEM strategies to improve search engine rankings and drive qualified traffic.
• Manage social media marketing efforts, including content creation, community engagement, and paid social advertising.
• Develop and execute email marketing campaigns, including list segmentation, campaign automation, and performance analysis.
• Create and manage content marketing strategies, ensuring alignment with SEO best practices and brand messaging.
• Analyze campaign performance using tools like Google Analytics, CRM data, and marketing automation platforms.
• Generate regular reports on key marketing metrics and provide actionable insights for improvement.
• Manage the digital marketing budget effectively, ensuring maximum ROI.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with internal teams (sales, product, creative) to ensure cohesive marketing efforts.
• Mentor and guide junior marketing team members.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 6 years of experience in digital marketing, with at least 2 years in a lead or senior specialist role.
• Proven experience managing successful SEO, SEM, social media, and email marketing campaigns.
• Proficiency in using Google Analytics, Google Ads, and other relevant digital marketing tools.
• Strong understanding of content marketing principles and CMS platforms.
• Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
• Experience with marketing automation platforms (e.g., HubSpot, Mailchimp) is a plus.
• Strong leadership and team management skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Benefits

• Join a dynamic and growing company in Klerksdorp, North West , with a hybrid work model offering flexibility.
• Our client offers a competitive salary, performance-based bonuses, and opportunities for professional development.
• You will have the chance to work on exciting projects, contribute to strategic decision-making, and grow your career within a supportive team environment.
• Access to advanced marketing tools and resources to facilitate success.