Digital Marketing Specialist

Florida Credit Union; Gainesville (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

Florida Credit Union is seeking a Digital Marketing Specialist to develop, implement, and manage campaigns that promote our products and services. You will use data-driven strategies across social media, email, and our website to increase awareness and member engagement.

You will analyze performance with Google Analytics, collaborate with the team on compelling content, and ensure all activities comply with brand and regulatory guidelines.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Communications, or related field.
• 3+ years of experience in digital marketing or related roles.
• Experience with search engine optimization (SEO) and search engine marketing (SEM).
• Familiarity with web analytics tools such as Google Analytics.
• Experience in using social media platforms for business purposes.

Responsibilities

• Develop and execute digital marketing strategies across platforms (social media, email, website).
• Analyze and report on performance using tools like Google Analytics and make data-driven decisions.
• Collaborate with marketing team to create engaging content aligned with brand objectives.
• Manage and grow online presence through SEO, SEM, and PPC advertising.
• Monitor industry trends and competitor activities to identify growth opportunities.
• Ensure digital efforts comply with regulatory requirements and brand guidelines.
• Work with IT to integrate marketing initiatives with the tech infrastructure.
• Provide insights to improve member experience through digital channels.

Skills

Digital marketing

SEO

SEM

Analytics interpretation

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Social media management tools

Job description

Join Our Team at Florida Credit Union – Where Your Future Shines Bright!About Us:At Florida Credit Union, our mission is clear: to enhance the lives of our Florida neighbors through exceptional financial services. When you become a part of our team, you’re not just starting a new job; you’re joining a vibrant community dedicated to making a positive impact. We pride ourselves on fostering a dynamic, collaborative work environment where every team member is valued and supported.Why You'll Love Working with Us:Dynamic Team Environment: Work in a supportive and collaborative atmosphere where your ideas and contributions are valued.Extensive Training: Receive comprehensive training to ensure you’re set up for success from day one.Exceptional Benefits: Enjoy a competitive benefits package designed with your well-being in mind.Career Growth: Explore numerous opportunities for professional development and advancement within our organization.Position Overview:The Digital Marketing Specialist at Florida Credit Union is responsible for developing, implementing, and managing marketing campaigns that promote the credit union's products and services. This role requires a strategic thinker with a deep understanding of digital marketing channels, analytics, and trends to enhance brand awareness, drive web traffic, and increase member engagement.Your Key Responsibilities:Develop and execute digital marketing strategies across various platforms, including social media, email, and the credit union's website.Analyze and report on the performance of digital marketing campaigns using tools such as Google Analytics, and make data-driven decisions to optimize results.Collaborate with the marketing team to create engaging content that aligns with the credit union's brand and objectives.Manage and grow the credit union's online presence through effective use of SEO, SEM, and PPC advertising.Monitor industry trends and competitor activities to identify new opportunities for growth and innovation in digital marketing.Ensure all digital marketing efforts comply with regulatory requirements and brand guidelines.Work closely with the IT department to ensure seamless integration of digital marketing initiatives with the credit union's technological infrastructure.Provide insights and recommendations for improving member experience through digital channels.What We're Looking For:Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.3+ years of experience in digital marketing or related roles.Experience with search engine optimization (SEO) and search engine marketing (SEM).Familiarity with web analytics tools such as Google Analytics.Experience in using social media platforms for business purposes.Preferred Skills:Strong understanding of current online marketing concepts, strategy, and best practices.Excellent analytical skills and ability to interpret data to drive marketing strategies.Proficiency in using digital marketing software and tools.Strong communication and interpersonal skills.Ability to work independently and manage multiple projects simultaneously.Creative thinking and problem-solving abilities.Attention to detail and strong organizational skills.Ready to Make a Difference?If you’re passionate about supporting your community and eager to grow your career with a team that truly cares, we want to hear from you! Apply today and take the first step towards a rewarding career with Florida Credit Union.Become a vital part of our mission to support and uplift our members – apply now!