Marketing Specialist I - Digital Campaigns & Analytics

First Financial Federal Credit Union of Maryland; Sparks Corner (MD); Hybrid; USD 51,000 - 75,000; Full time

Job summary

First Financial Federal Credit Union is seeking a Marketing Specialist I, II, or III to execute creative campaigns across multiple channels and measure impact on brand awareness, engagement, and member acquisition.

The role involves hybrid work after a probationary period, with responsibilities spanning content creation, digital marketing, events, and collaboration with cross-functional teams. A strong writing background and proficiency with marketing tech are essential.

Qualifications

• Experience with social media content development.
• Strong writing and editing across different mediums.
• Experience in email and digital marketing automation platforms.
• Experience with data warehouse systems and campaign performance analysis.
• Experience with online banking digital analytics and targeting platform.
• Experience with content management systems.
• Experience with Adobe Creative Suite.
• Experience in event management.
• Experience with ADA online accessibility standards compliance.
• Able to multitask in a fast-paced, high-volume environment.
• Well-developed planning and time management skills.
• Exceptional attention to detail.
• Solid creative thinking and communication of brand.
• Strong verbal and written communication skills.
• Proficient with Microsoft Office.
• Familiar working within a ticketed project management system.
• Provides marketing support to the Business Development team.
• Able to contribute to high performing credit union projects.
• Support of the Core 4 values of the Credit Union.
• Responds to telephone calls and member requests for information.
• Performs other related duties of similar scope and complexity.

Responsibilities

• Execute creative marketing campaigns across channels and evaluate performance.
• Collaborate with vendors to ensure branding, tone, and style consistency.
• Assist with web, digital, and social content and campaigns.
• Coordinate events, logistics, and technology needs for meetings and events.
• Support onboarding and member communications initiatives.
• Utilize data warehouse and marketing automation to drive campaigns.
• Ensure compliance reviews of marketing creatives.
• Maintain internal project schedules and deadlines.
• Partner with departments to align campaigns with strategic goals.
• Provide creative support to Business Development and Youth Outreach.

Skills

Social media content development

Copywriting & editing

Email marketing

Digital marketing platforms

Data analysis & reporting

Content management systems

Adobe Creative Suite

Event management

ADA accessibility compliance

Multitasking & time management

Attention to detail

Verbal and written communication

Microsoft Office

Ticketed project management system

Marketing support to Business Dev

Brand communication

Vendor coordination

Core values alignment

Customer service & inquiries

Education

High school diploma or GED

4-year college degree preferred or equivalent experience

Tools

Adobe Creative Suite

Content management systems

Data warehouse platform

Marketing automation platforms

Microsoft Office Suite

Web analytics tools

Job description

First Financial Federal Credit Union is seeking a Marketing Specialist I, II, or III to execute creative campaigns across multiple channels and measure impact on brand awareness, engagement, and member acquisition.

The role involves hybrid work after a probationary period, with responsibilities spanning content creation, digital marketing, events, and collaboration with cross-functional teams. A strong writing background and proficiency with marketing tech are essential.