Digital Marketing & Email Campaigns Strategist

FAIRWINDS Credit Union; Orlando (FL); On-site; USD 52,000 - 78,000; Full time

Benefits offered by this job

11 paid holidays

401(k) match 6%

Health Savings Account

Maternity leave

Medical Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Life Insurance

Tuition assistance

Leadership development

Advancement opportunities

Debt Free Club

SmartDollar program

Purpose-driven culture

Job summary

FAIRWINDS Credit Union is seeking a data-driven Digital Marketing Specialist to bring our brand to life across email, digital ads, and online banking promotions. You will design, launch, and optimize multi-channel campaigns, create compelling assets, and collaborate with Marketing, Product, Sales, and Creative teams.

A portfolio of work is required for consideration. You will also manage segmentation, personalization, testing, and performance analysis to drive engagement and conversion, while

Qualifications

• Portfolio showcasing digital marketing work is required.
• Bachelor's degree in Marketing, Communications, Digital Media, Business, or related field, or equivalent experience.

Responsibilities

• Design, build, launch, and optimize digital marketing campaigns across email, online banking, and other digital channels.
• Create digital assets including email layouts, promotions, graphics, and campaign creative aligned with brand standards.
• Manage audience segmentation, personalization, dynamic content, testing strategies, and campaign targeting to improve engagement and conversion rates.
• Partner with Marketing, Product, Sales, and Creative teams to develop campaigns that support business objectives and product awareness.
• Support digital banking promotions, website content updates, and marketing technology platforms, including Salesforce Marketing Cloud.
• Analyze campaign performance and make recommendations to improve results and user experience.

Skills

Email marketing

Digital advertising

Social media

Marketing automation

Analytics

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Job description

FAIRWINDS Credit Union is seeking a data-driven Digital Marketing Specialist to bring our brand to life across email, digital ads, and online banking promotions. You will design, launch, and optimize multi-channel campaigns, create compelling assets, and collaborate with Marketing, Product, Sales, and Creative teams.

A portfolio of work is required for consideration. You will also manage segmentation, personalization, testing, and performance analysis to drive engagement and conversion, while