Marketing Specialist (2025-9191)

Tight Line; United States; A distancia; USD 60.000 - 75.000; Jornada completa

Descripción de la vacante

Tight Line Software is seeking a Marketing Specialist to join the Lifecycle & Customer Marketing team in the United States. You will support cross-channel customer communications, optimize journeys from onboarding to renewal, and assist with retention and expansion campaigns while collaborating with Sales and Customer Success.

The role emphasizes data-driven decision-making, marketing automation expertise, and delivering measurable results for customer engagement and lifetime value.

Formación

• Bachelor’s degree in marketing or related field.
• Minimum of 3 years of experience in demand gen marketing with a proven track record of delivering results-driven campaigns.
• Experience with CRM systems (e.g. Salesforce.com).
• Experience with data analysis and visualization tools (e.g. Tableau, Power BI).
• Understanding of marketing automation platforms (e.g. Marketo, Eloqua).
• Proficient with Microsoft Office and G-suite platforms.
• Strong campaign management and project management skills; outstanding communicator.
• Strong analytical and problem-solving skills, with ability to interpret data and inform campaign decisions.
• Ability to manage multiple programs simultaneously.
• Skilled at learning and leveraging new tools, processes, and systems.

Responsabilidades

• Support the creation of cross-channel customer lifecycle communications (email, in-product messaging, webinars, education/resources, community).
• Support ongoing improvement of customer journeys from onboarding through renewal to ensure a consistent and positive experience.
• Support retention initiatives by assisting with re-engagement programs.
• Support upsell and cross-sell lifecycle campaigns within the existing customer base by executing targeted messaging and campaigns.
• Collaborate with Sales, Account Management, and Customer Success to assist with expansion-focused communications and customer-facing materials.
• Support customer marketing programs around advocacy by managing the collection of customer referrals, testimonials, case studies, reviews, and customer stories.
• Assist in developing customer-facing content (case studies, success stories, quotes, webinars, education materials) that highlights outcomes, value, and ROI.
• Help create customer-facing and internal materials (one-pagers, decks, email templates, FAQs) that support renewals, expansion, and customer education.
• Assist with experimentation and performance tracking to improve activation, adoption, engagement, renewals, and expansion outcomes.

Conocimientos

Demand gen

CRM systems

Data analysis

Marketing automation

MS Office & G Suite

Campaign management

Analytical skills

Project management

Team player

Educación

Bachelor’s degree in marketing

Herramientas

Salesforce.com

Tableau

Power BI

Marketo

Eloqua

Descripción del empleo

Job Summary

We are seeking a highly-motivated and experienced Marketing Specialist to join our Lifecycle & Customer Marketing team. This position will support the execution of customer marketing and lifecycle programs across the existing customer base. The role is hands‑on, contributing to programs that increase engagement, satisfaction, and lifetime value. The ideal candidate will have a deep understanding of the customer’s journey, be well-versed in marketing automation workflows and have a proven track record of delivering results-driven campaigns. The Marketing Specialist reports to the Sr. Manager of Lifecycle & Customer Marketing.

Key Responsibilities:

• Support the creation of cross-channel customer lifecycle communications (email, in-product messaging, webinars, education/resources, community)
• Support ongoing improvement of customer journeys from onboarding through renewal to ensure a consistent and positive experience.
• Support retention initiatives by assisting with re-engagement programs
• Support upsell and cross-sell lifecycle campaigns within the existing customer base by executing targeted messaging and campaigns.
• Collaborate with Sales, Account Management, and Customer Success to assist with expansion-focused communications and customer-facing materials.
• Support customer marketing programs around advocacy by managing the collection of customer referrals, testimonials, case studies, reviews, and customer stories.
• Assist in developing customer-facing content (case studies, success stories, quotes, webinars, education materials) that highlights outcomes, value, and ROI.
• Help create customer-facing and internal materials (one-pagers, decks, email templates, FAQs) that support renewals, expansion, and customer education.
• Assist with experimentation and performance tracking to improve activation, adoption, engagement, renewals, and expansion outcomes.

Accountability:

• Thinks in journeys and experiences, not campaigns
• Uses behavioral and product data to inform strategy
• Knows respective LS data inside and out - KPIs, performance, results, attainment to targets
• Continuously improve messaging and engagement levels
• Flags concerns early from customers
• Creates programs post sale that help with retention

Experience & skills required:

• Bachelor’s degree in marketing or related field
• Minimum of 3 years of experience in demand gen marketing with a proven track record of delivering results-driven campaigns Experience with CRM systems (e.g. Salesforce.com)
• Experience with data analysis and visualization tools (e.g. Tableau, Power BI)
• Understanding of marketing automation platforms (e.g. Marketo, Eloqua,, etc.)
• Proficient with Microsoft office and G-suite platforms
• Strong campaign management and project management skills; outstanding communicator
• Strong analytical and problem‑solving skills, with ability to interpret data and inform campaign decisions
• Ability to manage multiple programs simultaneously
• Skilled at learning and leveraging new tools, processes, and systems
• Good understanding of modern demand generation technologies and systems
• Passion ?? for accurate follow-through of program details
• Team player with track record of proactively helping teams achieve objectives