Email Marketing Specialist

Addison Group; Fort Worth (TX); Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Job summary

The Addison Group is seeking a SF Email Designer to drive multi-channel campaigns across email, SMS, and social media. You will execute data-driven programs to acquire, engage, and retain customers, leveraging segmentation and marketing automation to optimize journeys and performance.

You will manage testing, reporting dashboards, and deliverability while collaborating with cross-functional teams to ensure compliant, high-quality communications.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience managing email, SMS, and social media marketing programs.
• Experience using marketing automation and campaign management platforms.
• Strong understanding of customer journey development, segmentation, personalization, and testing methodologies.
• Proven ability to improve campaign performance through data analysis and optimization strategies.

Responsibilities

• Execute email, SMS, and social media campaigns to increase engagement and business growth.
• Maintain and manage an integrated campaign calendar.
• Build and optimize automated customer journeys based on activity and engagement.
• Develop channel standards, templates, and best practices for consistency and mobile responsiveness.
• Design and manage testing initiatives to evaluate messaging, timing, content, and audience strategies.
• Analyze campaign results and provide recommendations to improve engagement and conversions.
• Create and maintain dashboards tracking channel performance and trends.
• Monitor deliverability metrics and implement best practices to maximize reach.
• Support subscriber growth initiatives while maintaining audience quality and data integrity.
• Develop targeted audience segments using customer attributes and engagement history.
• Document campaign processes to support consistency and scalability.
• Ensure communications adhere to privacy, compliance, and related requirements.

Skills

Email marketing

Marketing automation

Campaign management

Audience segmentation

Data analysis

HTML

SQL

Project coordination

Cross-functional collaboration

Campaign testing

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Marketing Automation Platforms

Asana

Jira

Workfront

SQL

Job description

Work Schedule: On-Site T-Th; Remote M and F

Benefits: This position is eligible for medical, dental, vision, and 401(k).

About The Company:

Our client is seeking a SF Email Designer to support customer engagement initiatives across email, SMS, and social media channels. This role offers the opportunity to execute data-driven marketing campaigns, enhance customer journeys, and contribute to the growth and optimization of digital communication programs.

Job Description:

The SF Email Designer will be responsible for executing and optimizing multi-channel marketing campaigns that support customer acquisition, engagement, and retention objectives. This position plays a key role in audience segmentation, marketing automation, campaign testing, analytics, and performance reporting. The ideal candidate will have hands-on experience managing digital marketing channels, leveraging marketing technology platforms, and using data to improve campaign results.

Key Responsibilities:

• Execute email, SMS, and social media campaigns designed to increase customer engagement and business growth.
• Maintain and manage an integrated campaign calendar, ensuring marketing initiatives are launched on schedule and aligned with organizational priorities.
• Build and optimize automated customer journeys that deliver relevant communications based on customer activity and engagement.
• Develop channel standards, reusable templates, and best practices to improve consistency, usability, and mobile responsiveness.
• Design and manage testing initiatives to evaluate messaging, timing, content, and audience strategies.
• Analyze campaign results and provide recommendations to improve engagement, conversion rates, and overall channel effectiveness.
• Create and maintain reporting dashboards that track channel performance and highlight key trends and opportunities.
• Monitor deliverability metrics and implement best practices to maximize message placement and audience reach.
• Support subscriber growth initiatives while maintaining audience quality and data integrity.
• Develop targeted audience segments using customer attributes, behavioral insights, and engagement history.
• Document campaign processes, procedures, and operational standards to support consistency and scalability.
• Ensure marketing communications adhere to applicable privacy, communication, and compliance requirements.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience managing email, SMS, and social media marketing programs.
• Experience using marketing automation and campaign management platforms.
• Strong understanding of customer journey development, segmentation, personalization, and testing methodologies.
• Proven ability to improve campaign performance through data analysis and optimization strategies.
• Experience managing multiple projects and deadlines in a fast-paced environment.
• Working knowledge of HTML and SQL in support of digital marketing initiatives.
• Strong analytical, critical-thinking, and problem-solving abilities.
• Excellent verbal and written communication skills.
• Highly organized with strong attention to detail and project coordination skills.
• Ability to collaborate effectively across departments while also working independently.
• Knowledge of enterprise marketing platforms, customer engagement tools, and channel management systems is highly desirable.
• Familiarity with customer lifecycle marketing, engagement scoring, and audience management strategies is a plus.
• Experience with project management platforms such as Asana, Jira, Workfront, or similar solutions is beneficial.
• Relevant marketing or platform certifications are considered a plus.
• Opportunity to work with advanced marketing technology and automation platforms.
• Exposure to strategic, multi-channel marketing initiatives.
• Collaborative team environment with cross-functional partnership opportunities.
• Professional development and career growth potential.
• Ability to make a measurable impact on customer engagement and marketing performance.
• Fast-paced and innovative environment that values new ideas and continuous improvement.