Performance Marketing Specialist

Pavago; United States; Remote; USD 60,000 - 100,000; Full time

Benefits offered by this job

Fully remote

Job summary

Pavago is seeking a data-driven Performance Marketing Specialist to build, manage, optimize, and scale paid campaigns across Google Ads, Meta, LinkedIn, and other digital channels. You will own campaigns from setup through optimization with a strong focus on lead generation, conversions, CPA, and ROAS.

This remote, full-time role aligns with U.S. business hours and requires hands-on expertise to turn ad spend into measurable results, collaborating with creative and content teams to improve

Qualifications

• Requires 3+ years of hands-on performance marketing or paid media experience.
• Strong experience managing Google Ads and Meta Ads; LinkedIn Ads preferred.
• Proven ability to improve ROAS, CPA, CPL, and conversion rates.
• Hands-on PPC, attribution, audience targeting, conversion tracking.
• Experience with GA4 and GTM for tracking and reporting.

Responsibilities

• Build and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Optimize campaigns for lead generation, sales, and CAC/ROAS targets.
• Develop audiences, testing strategies, and creative assets.
• Manage budgets, bidding strategies, and spend allocation.
• Provide data-backed insights and performance reports.

Skills

Performance marketing

Google Ads

Meta Ads

LinkedIn Ads

ROAS optimization

Analytics & reporting

GA4

GTM

English communication

Project management

Tools

Google Analytics GA4

Google Tag Manager

Job description

Performance Marketing Specialist – Google Ads, Meta & LinkedIn

Full-Time | Remote | U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a hands-on Performance Marketing Specialist to build, manage, optimize, and scale paid advertising campaigns across Google Ads, Meta, LinkedIn, and other digital channels.

This role is ideal for a data-driven marketer who understands how to turn ad spend into measurable results. You’ll own campaigns from setup through optimization, with a strong focus on lead generation, conversions, CPA, and ROAS.

What You’ll Own

Paid Media & Campaign Execution

• Build and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads
• Execute campaigns focused on lead generation, sales, and customer acquisition
• Develop and test audiences, targeting, messaging, offers, and creatives
• Manage campaign budgets, bidding strategies, and spend allocation
• Collaborate with creative and content teams on performance-driven assets

Optimization & Scaling

• Monitor campaign performance and optimize daily
• Run structured A/B tests across creatives, audiences, copy, and landing pages
• Improve CTR, CPC, CPL, CPA, conversion rates, and ROAS
• Identify winning campaigns and scale them efficiently
• Stay current with advertising platform changes and best practices

Tracking, Analytics & Reporting

• Manage and validate conversion tracking using Google Analytics and Google Tag Manager
• Analyze campaign and funnel performance across channels
• Build clear performance reports with actionable insights
• Use data to improve targeting, creative strategy, budgets, and overall paid acquisition performance

Cross-Functional Collaboration

• Align paid campaigns with marketing, sales, and revenue goals
• Work with content and design teams to improve campaign creative
• Provide data-backed recommendations on messaging and offers
• Support integrated paid, organic, and funnel strategies

What We’re Looking For

• 3+ years of hands-on performance marketing or paid media experience
• Strong experience managing Google Ads and Meta Ads
• Experience with LinkedIn Ads strongly preferred
• Proven success improving ROAS, CPA, CPL, and conversion rates
• Strong understanding of PPC, attribution, audience targeting, and conversion tracking
• Hands-on experience with Google Analytics (GA4) and Google Tag Manager
• Strong analytical and reporting skills
• Comfortable independently launching, optimizing, and scaling campaigns
• Strong English communication and project-management skills
• Availability during U.S. business hours

Nice to Have

• Lead generation and/or e-commerce campaign experience
• HubSpot, Salesforce, or Marketo experience
• Funnel optimization and audience segmentation experience
• Google Ads or Meta certifications
• Experience managing multiple accounts or significant advertising budgets

What Success Looks Like

• Lower and more efficient CPA and CPL
• Improved ROAS and conversion rates
• Consistent growth in qualified leads and conversions
• Efficient allocation and scaling of advertising budgets
• Accurate conversion tracking and reporting
• Continuous testing that produces measurable performance improvements

Why Join?

• Fully remote opportunity
• Ownership of paid acquisition across multiple platforms
• Direct impact on leads, revenue, and business growth
• Freedom to test, optimize, and scale campaigns
• Data-driven and performance-focused environment
• Strong autonomy and opportunity for professional growth

Interview Process

1. Initial Screening Call
2. Spark Hire Intro Video
3. Recruiter Interview
4. Performance Marketing / Campaign Discussion
5. Client Interview
6. Offer & Onboarding

What Happens After You Apply

Qualified candidates will receive a Spark Hire invitation to complete a short Intro Video. This gives the hiring team an opportunity to learn more about your paid media experience, communication style, and campaigns you’ve managed.

Please check your inbox and spam/junk folder for the invitation.