Digital Marketing / Performance Marketing Manager

Pavago

United States

Remote

USD 70,000 - 110,000

Full time

14 days+

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Job summary

Pavago is hiring a Digital Marketing / Performance Marketing Manager to plan, execute, and optimize performance-driven campaigns across Google Ads, Meta, LinkedIn, and more. This remote role focuses on turning budgets into measurable leads, customers, and revenue through data-driven testing and rigorous optimization.

You'll own paid media campaigns, monitor CPL, CAC, ROAS, and conversion rates, and collaborate with design and content teams to improve landing pages and offers.

Qualifications

2+ years of digital marketing or performance marketing experience.
Hands-on experience managing paid advertising campaigns across major platforms.
Strong understanding of metrics like CPL, CAC, CPA, ROAS, CTR, conversion rates.
Professional working English and ability to work remotely.

Responsibilities

Plan, launch, manage, and optimize digital advertising campaigns across major platforms.
Monitor budgets, pacing, and performance; adjust targeting, bids, and structures.
Track and analyze key metrics (CPL, CAC, ROAS, CPA, conversions).
Collaborate on messaging, offers, and landing pages; provide performance insights.

Skills

Campaign optimization

Performance analysis

Audience targeting

Experimentation & testing

Communication & reporting

English proficiency

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Conversion tracking tools

Job description

Digital Marketing / Performance Marketing Manager – Paid Media & Growth | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Digital Marketing / Performance Marketing Manager to plan, execute, and optimize performance-driven digital campaigns that generate leads, customers, and measurable revenue.

This is a hands-on, data-driven role for someone who understands how to turn advertising budgets into business results. You’ll manage paid campaigns, analyze performance, improve conversion efficiency, and continuously test audiences, creatives, messaging, and channels.

You’ll be accountable for metrics such as CPL, CAC, ROAS, conversion rates, and revenue impact — not just clicks and impressions.

What You’ll Own

Paid Media & Campaign Management

Plan, launch, manage, and optimize digital advertising campaigns
Manage paid media across platforms such as:

Google Ads
Meta Ads
LinkedIn Ads
Other relevant performance marketing channels

Monitor campaign budgets, pacing, and overall performance
Adjust targeting, bids, budgets, and campaign structures based on results
Ensure campaigns remain aligned with lead generation and revenue goals

Performance Analysis & Optimization

Track and analyze key performance metrics, including:

Cost per Lead (CPL)
Customer Acquisition Cost (CAC)
Return on Ad Spend (ROAS)
Conversion Rate
Cost per Acquisition (CPA)

Identify underperforming campaigns and diagnose potential causes
Make data-driven decisions to improve campaign efficiency
Continuously optimize campaigns based on performance trends

Audience, Keyword & Market Research

Conduct audience and customer research to improve targeting
Perform keyword research for paid search campaigns
Identify new audience segments and targeting opportunities
Monitor competitor activity and relevant market trends
Translate research into actionable campaign opportunities

Creative & Landing Page Collaboration

Collaborate on campaign messaging, offers, and creative direction
Work with designers, copywriters, or internal stakeholders on advertising assets
Support landing page optimization to improve conversion rates
Provide performance insights that help improve:

Ad copy
Creative concepts
Calls to action
Offers
Landing pages

Conversion Tracking & Attribution

Monitor conversion tracking across campaigns and digital channels
Work with analytics and tracking tools to understand the customer journey
Ensure campaign performance is measured accurately
Analyze attribution and identify which campaigns, channels, and audiences drive results
Troubleshoot tracking inconsistencies when required

Testing & Growth

Build structured testing plans across:

Audiences
Creatives
Messaging
Offers
Landing pages
Channels

Run A/B tests and analyze results
Scale winning campaigns while reducing inefficient spend
Identify new opportunities to improve acquisition performance

Reporting & Insights

Create regular campaign performance reports
Communicate results clearly to leadership and stakeholders
Highlight performance trends, risks, and opportunities
Translate campaign data into clear recommendations and next steps
Maintain visibility into advertising spend and business impact

Requirements

2+ years of digital marketing or performance marketing experience
Hands-on experience managing paid advertising campaigns
Experience with one or more platforms such as:

Google Ads
Meta Ads
LinkedIn Ads
Similar paid acquisition platforms

Strong understanding of digital marketing metrics, including CPL, CAC, CPA, ROAS, CTR, and conversion rates
Experience managing advertising budgets
Comfortable analyzing campaign data and making optimization decisions
Strong understanding of audience targeting and campaign testing
Strong communication and reporting skills
Professional working English
Ability to work effectively in a remote environment

Nice to Have

Experience with Google Analytics and digital tracking tools
Experience with conversion tracking and attribution
Experience optimizing landing pages and conversion funnels
Familiarity with CRM and marketing automation platforms
Experience managing campaigns across multiple paid channels
B2B, SaaS, e-commerce, agency, or lead-generation marketing experience

Tools & Platforms

What Makes You a Strong Fit

You’ll likely thrive in this role if you:

Think in terms of revenue and acquisition efficiency, not vanity metrics
Are comfortable owning campaign performance
Enjoy analyzing data and turning it into action
Know how to balance creative experimentation with performance analysis
Proactively identify ways to improve CPL, CAC, ROAS, and conversion rates
Test systematically instead of relying on assumptions
Can clearly explain campaign performance to stakeholders

What a Typical Day Looks Like

Your day may start by reviewing campaign spend, CPL, CAC, ROAS, and conversion performance across active channels.

You’ll optimize campaigns, research new audiences or keywords, review creative performance, collaborate on landing pages and messaging, verify conversion tracking, and launch new tests.

You’ll also prepare performance reports and identify opportunities to scale successful campaigns or improve underperforming ones.

In short: you turn paid media budgets into measurable leads, customers, and revenue through continuous testing and optimization.

Key Metrics for Success