Digital Marketing Specialist

University of Nebraska–Lincoln; Lincoln (NE); On-site; USD 45,000 - 65,000; Full time

Job summary

University Television-0912 at University of Nebraska–Lincoln seeks a Digital Marketing Specialist to execute Nebraska Public Media’s digital campaigns across paid search, paid social, and programmatic channels. The role reports to Marketing & Audience Development and manages campaigns, the Google Ad Grant, and promotional execution for initiatives.

The position emphasizes tactical execution, analytics, and coordination of deliverables to support the department's goals and broader strategic

Qualifications

• Bachelor’s degree and two years’ experience building and managing paid search, paid social, or programmatic advertising campaigns.
• Experience using digital analytics tools to monitor and evaluate campaign performance.
• Excellent writing, editing, and data analysis skills.
• Proficiency with Google Ads and Google Analytics.
• Knowledge of SEO and retargeting.
• Strong organizational, planning and time management skills and techniques.

Responsibilities

• Execute Nebraska Public Media’s digital marketing campaigns across paid search, paid social, programmatic advertising, and audience targeting platforms.
• Implement approved campaign strategies and manage the Google Ad Grant program.
• Build and monitor paid campaigns and lead digital promotional execution for assigned initiatives.
• Focus on tactical campaign execution, paid media management, digital advertising operations, and performance tracking.

Skills

Paid search

Paid social

Programmatic advertising

Digital analytics

Google Ads

Google Analytics

SEO

Retargeting

Writing

Editing

Data analysis

Time management

Education

Bachelor’s degree

Tools

Google Ads

Google Analytics

Job description

Position Information

Position Information

EEO Statement

The University of Nebraska does not discriminate based on race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation in its programs, activities, or employment. See Notice of Nondiscrimination

Working Title

Working Title Digital Marketing Specialist

Department

Department University Television-0912

Requisition Number

Requisition Number S_260837

Posting Open Date

Posting Open Date 10/21/2026

Application Review Date: (To ensure consideration, please submit all application materials before review date)

Application Review Date: (To ensure consideration, please submit all application materials before review date) 11/04/2026

Posting Close Date

Open Until Filled Yes

Description of Work

The Digital Marketing Specialist executes Nebraska Public Media’s digital marketing campaigns across paid search, paid social, programmatic advertising, and audience targeting platforms. Reporting to the Marketing & Audience Development Manager, this position implements approved campaign strategies, manages the Google Ad Grant program, builds and monitors paid campaigns, and leads digital promotional execution for assigned initiatives.

This role focuses on tactical campaign execution, paid media management, digital advertising operations, performance tracking, and coordination of promotional deliverables to support goals of the Communications & Engagement Department and overall strategic priorities.

Nebraska Public Media offers a full spectrum of communications services to the citizens of Nebraska. Some of these services include a statewide noncommercial public television network affiliated with PBS ; statewide noncommercial public radio network affiliated with NPR ; a cutting-edge Digital Media Group; and state-of-the-art audio, video and multimedia production capability delivered via broadcast, satellite, cable, Internet and broadband delivery channels.

Minimum Required Qualifications

• Bachelor’s degree and two (2) years’ experience building and managing paid search, paid social, or programmatic advertising campaigns.
• Additional years of relevant experience or completed relevant education may substitute for required education/experience on a year-for-year basis.
• Experience using digital analytics tools to monitor and evaluate campaign performance.
• Excellent writing, editing, and data analysis skills.
• Proficiency with Google Ads and Google Analytics.
• Knowledge of SEO and retargeting.
• Strong organizational, planning and time management skills and techniques.

Preferred Qualifications

• Experience managing a Google Ad Grant account.
• Experience with programmatic advertising platforms such as StackAdapt.
• Experience in public media or mission-driven organizations.
• Experience with the Google for Nonprofits program.
• Knowledge of media industry.
• Relationship-based service/marketing experience.
• Proficiency with social media business tools.
• Familiarity with content management systems, Google Search Console, paid search, and email marketing.

Pre-Placement Driving Record Review Required

Pre-Placement Driving Record Review Required No

Physical Required

Physical Required No

Commercial Driver’s License (CDL) required. Subject to DOT approved pre-employment & random testing for alcohol and controlled substances.

Commercial Driver’s License (CDL) required. Subject to DOT approved pre-employment & random testing for alcohol and controlled substances. No

Criminal History Background Check Required

Criminal History Background Check Required Yes

Job Category (old) Managerial/Professional

Job Type Full-Time

Alternate Work Schedule (if other than 8-5)

Work Location (City, State) Lincoln, NE

Position funded by grant or other form of temporary funding? No

Planned Hire Date:

Appointment End Date