Digital Marketing Specialist

Nebraska Public Media; Lincoln (NE); On-site; USD 55,000 - 75,000; Full time

Job summary

Nebraska Public Media is seeking a Digital Marketing Specialist to execute paid media campaigns across search, social, and programmatic channels. You will implement approved strategies, manage the Google Ad Grant program, and coordinate digital promotions under the Marketing & Audience Development Manager, ensuring alignment with department priorities.

The role focuses on tactical campaign execution, paid media operations, performance tracking, and cross-team coordination to advance Nebraska

Responsibilities

• Execute Nebraska Public Media's digital marketing campaigns across paid search, paid social, programmatic advertising, and audience targeting.
• Manage the Google Ad Grant program and lead campaign strategy and deployment.
• Monitor performance, optimize campaigns, and coordinate promotional deliverables to support Communications & Engagement goals.

Job description

The Digital Marketing Specialist executes Nebraska Public Media’s digital marketing campaigns across paid search, paid social, programmatic advertising, and audience targeting platforms. Reporting to the Marketing & Audience Development Manager, this position implements approved campaign strategies, manages the Google Ad Grant program, builds and monitors paid campaigns, and leads digital promotional execution for assigned initiatives. This role focuses on tactical campaign execution, paid media management, digital advertising operations, performance tracking, and coordination of promotional deliverables to support goals of the Communications & Engagement Department and overall strategic priorities.

University of Nebraska-Lincoln | Digital Marketing Specialist