Digital Marketing Specialist, Public Media Campaigns

University of Nebraska-Lincoln; Lincoln (NE); Sur place; USD 49 000 - 59 000; Plein temps

Résumé du poste

Nebraska Public Media is seeking a Digital Marketing Specialist to execute paid media campaigns across search, social, and programmatic channels. You will manage audience targeting, monitor performance, and coordinate promotional deliverables to support the Communications & Engagement Department.

The role emphasizes tactical campaign execution, digital advertising operations, and collaboration with the Marketing & Audience Development Manager to achieve strategic priorities.

Qualifications

• Bachelor’s degree and two (2) years’ experience building and managing paid search, paid social, or programmatic advertising campaigns.
• Experience using digital analytics tools to monitor and evaluate campaign performance.
• Excellent writing, editing, and data analysis skills.

Responsabilités

• Execute Nebraska Public Media’s digital marketing campaigns across paid search, paid social, programmatic advertising, and audience targeting platforms.
• Manage the Google Ad Grant program and lead digital promotional execution for assigned initiatives.
• Monitor performance and coordinate promotional deliverables to support department goals.

Connaissances

Paid search

Paid social

Programmatic advertising

Digital analytics

Google Ads

Google Analytics

SEO

Retargeting

Writing

Editing

Data analysis

Organizational skills

Planning

Formation

Bachelor’s degree

Outils

Google Ads

Google Analytics

StackAdapt

Google Search Console

Email marketing

Description du poste

Nebraska Public Media is seeking a Digital Marketing Specialist to execute paid media campaigns across search, social, and programmatic channels. You will manage audience targeting, monitor performance, and coordinate promotional deliverables to support the Communications & Engagement Department.

The role emphasizes tactical campaign execution, digital advertising operations, and collaboration with the Marketing & Audience Development Manager to achieve strategic priorities.