Paid Media & Digital Marketing Specialist

University of Nebraska–Lincoln; Lincoln (NE); On-site; USD 45,000 - 65,000; Full time

Job summary

University Television-0912 at University of Nebraska–Lincoln seeks a Digital Marketing Specialist to execute Nebraska Public Media’s digital campaigns across paid search, paid social, and programmatic channels. The role reports to Marketing & Audience Development and manages campaigns, the Google Ad Grant, and promotional execution for initiatives.

The position emphasizes tactical execution, analytics, and coordination of deliverables to support the department's goals and broader strategic

Qualifications

• Bachelor’s degree and two years’ experience building and managing paid search, paid social, or programmatic advertising campaigns.
• Experience using digital analytics tools to monitor and evaluate campaign performance.
• Excellent writing, editing, and data analysis skills.
• Proficiency with Google Ads and Google Analytics.
• Knowledge of SEO and retargeting.
• Strong organizational, planning and time management skills and techniques.

Responsibilities

• Execute Nebraska Public Media’s digital marketing campaigns across paid search, paid social, programmatic advertising, and audience targeting platforms.
• Implement approved campaign strategies and manage the Google Ad Grant program.
• Build and monitor paid campaigns and lead digital promotional execution for assigned initiatives.
• Focus on tactical campaign execution, paid media management, digital advertising operations, and performance tracking.

Skills

Paid search

Paid social

Programmatic advertising

Digital analytics

Google Ads

Google Analytics

SEO

Retargeting

Writing

Editing

Data analysis

Time management

Education

Bachelor’s degree

Tools

Google Ads

Google Analytics

Job description

University Television-0912 at University of Nebraska–Lincoln seeks a Digital Marketing Specialist to execute Nebraska Public Media’s digital campaigns across paid search, paid social, and programmatic channels. The role reports to Marketing & Audience Development and manages campaigns, the Google Ad Grant, and promotional execution for initiatives.

The position emphasizes tactical execution, analytics, and coordination of deliverables to support the department's goals and broader strategic