Digital Marketing Specialist

University of Nebraska-Lincoln; Lincoln (NE); On-site; USD 49,000 - 59,000; Full time

Job summary

Nebraska Public Media is seeking a Digital Marketing Specialist to execute paid media campaigns across search, social, and programmatic channels. You will manage audience targeting, monitor performance, and coordinate promotional deliverables to support the Communications & Engagement Department.

The role emphasizes tactical campaign execution, digital advertising operations, and collaboration with the Marketing & Audience Development Manager to achieve strategic priorities.

Qualifications

• Bachelor’s degree and two (2) years’ experience building and managing paid search, paid social, or programmatic advertising campaigns.
• Experience using digital analytics tools to monitor and evaluate campaign performance.
• Excellent writing, editing, and data analysis skills.

Responsibilities

• Execute Nebraska Public Media’s digital marketing campaigns across paid search, paid social, programmatic advertising, and audience targeting platforms.
• Manage the Google Ad Grant program and lead digital promotional execution for assigned initiatives.
• Monitor performance and coordinate promotional deliverables to support department goals.

Skills

Paid search

Paid social

Programmatic advertising

Digital analytics

Google Ads

Google Analytics

SEO

Retargeting

Writing

Editing

Data analysis

Organizational skills

Planning

Education

Bachelor’s degree

Tools

Google Ads

Google Analytics

StackAdapt

Google Search Console

Email marketing

Job description

Working Title

Digital Marketing Specialist

Department

University Television-0912

Description Of Work

The Digital Marketing Specialist executes Nebraska Public Media’s digital marketing campaigns across paid search, paid social, programmatic advertising, and audience targeting platforms. Reporting to the Marketing & Audience Development Manager, this position implements approved campaign strategies, manages the Google Ad Grant program, builds and monitors paid campaigns, and leads digital promotional execution for assigned initiatives.

This role focuses on tactical campaign execution, paid media management, digital advertising operations, performance tracking, and coordination of promotional deliverables to support goals of the Communications & Engagement Department and overall strategic priorities.

Nebraska Public Media offers a full spectrum of communications services to the citizens of Nebraska. Some of these services include a statewide noncommercial public television network affiliated with PBS ; statewide noncommercial public radio network affiliated with NPR ; a cutting-edge Digital Media Group; and state-of-the‑art audio, video and multimedia production capability delivered via broadcast, satellite, cable, Internet and broadband delivery channels.

Minimum Required Qualifications

• Bachelor’s degree and two (2) years’ experience building and managing paid search, paid social, or programmatic advertising campaigns.
• Additional years of relevant experience or completed relevant education may substitute for required education/experience on a year-for-year basis.
• Experience using digital analytics tools to monitor and evaluate campaign performance.
• Excellent writing, editing, and data analysis skills.
• Proficiency with Google Ads and Google Analytics.
• Knowledge of SEO and retargeting.
• Strong organizational, planning and time management skills and techniques.

Preferred Qualifications

• Experience managing a Google Ad Grant account.
• Experience with programmatic advertising platforms such as StackAdapt.
• Experience in public media or mission‑driven organizations.
• Experience with the Google for Nonprofits program.
• Knowledge of media industry.
• Relationship‑based service/marketing experience.
• Proficiency with social media business tools.
• Familiarity with content management systems, Google Search Console, paid search, and email marketing.

Posted Salary

$53,477/year minimum