Digital Marketing Specialist

US05 CompuGroup Medical, Inc.; Austin (MN); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work options

Medical, Dental, Vision

401k with employer matching

Job summary

CompuGroup Medical is seeking a Digital Marketing Specialist to drive integrated campaigns across channels, boosting brand visibility, pipeline quality, and conversions.

You will own end-to-end SEO, manage multi-platform paid media, and leverage analytics to improve targeting, personalization, and ROI while collaborating with colleagues across teams.

Qualifications

• Bachelor’s degree or equivalent experience in marketing.
• 5+ years in digital marketing with strong SEO and paid search focus.
• Proficient in analytics tools: SEMrush/Matomo/GA and CMS workflows.

Responsibilities

• Own and execute integrated digital marketing strategies across channels.
• Lead end-to-end SEO and manage multi-platform paid media.
• Analyze and iterate using analytics; design experiments and leverage AI/ML for targeting, creative, personalization.
• Deliver executive-ready reporting and translate results into action plans and forecasts.

Skills

Digital marketing

SEO

Paid search

PPC

Analytics

AI/ML marketing

UX/CRO

GDPR/CCPA

Content marketing

Education

Bachelor's degree

Tools

SEMrush

Matomo

Google Analytics

Neos CMS

Job description

Create the future of e-health together with us by becoming a Digital Marketing Specialist At CompuGroup Medical we have the mission of building ground-breaking solutions for digital healthcare. Our vision is revolutionizing how healthcare professionals produce, access, and utilize information and thus enabling them to focus on the core value of their work: patient outcomes.

Your Contribution

• Own and execute integrated digital marketing strategies across channels to grow brand awareness, qualified pipeline, and conversions.
• Lead SEO end-to-end (technical, on/off-page, content) and manage multi-platform paid media (Google Adwords, Bing, Linkedin, Meta, social), continually optimizing for ROI and performance.
• Instrument, analyze, and iterate using SEMrush, Matomo, and related analytics; design experiments and leverage AI/ML to enhance targeting, creative, personalization, and overall outcomes.
• Deliver clear, executive-ready reporting and insights; translate results into action plans and forecasts while managing budgets to maximize impact.
• Drive best practices and cross-functional collaboration while staying ahead of industry trends.

Your Qualification

• Bachelor’s degree (or equivalent experience) and 5+ years in digital marketing with a strong focus on SEO and paid search.
• Advanced PPC across multiple digital advertising platforms; skilled in budget management, A/B testing, and performance optimization.
• Data-driven operator with hands-on experience in SEMrush, Matomo, Google Analytics (or similar) and familiarity with CMS workflows (Neos a plus).
• Lifecycle and content marketing: email automation/segmentation and deliverability; develop and execute content strategies across blog, video, and social; proven organic and paid social growth.
• Fluency with AI/ML marketing tools for targeting, personalization, and automation; apply UX/CRO principles to improve journeys and conversions; working knowledge of GDPR/CCPA and strong ethical standards.

What you can expect from us

• Purpose: Become a part of a significant initiative. At the intersection of healthcare and digital innovation, we are shaping the future of e-health.
• Equal Opportunity Employer: At CGM, we value our team members and strive to create an environment where everyone has the opportunity to succeed.
• Career Opportunities: We are offering a variety of internal career opportunities and numerous long-term perspectives.
• Security: We offer a secure workplace in a crisis-proof market.
• All-round benefits package: Medical, Dental and Vision as well as 401k with employer matching.
• Personal Time Off to promote work life balance.
• Work environment: Modern workplaces, flexible working hours, hybrid work options and much more.

We create the future of e-health. Join us in a cause that shapes the very future of hope and healing. At the powerful crossroads of healthcare and innovation, we are passionately building the next chapter of e-health a revolution that saves lives, transforms care, and brings compassion into the digital age. Together, we can make a lasting difference. We create the future of e-health. CGM is one of the leading e-health companies in the world with more than 8.700 highly qualified employees Sustainable solutions for constantly growing demands in healthcare Locations in 19 countries and products in 60 countries worldwide