Marketing Specialist

CompuGroup Medical SE & Co. KGaA; United States; Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental & Vision

401(k) with employer matching

Personal Time Off

Hybrid work options

Job summary

CompuGroup Medical SE & Co. KGaA seeks a Marketing Specialist to own marketing communications across channels and help shape demand generation in the U.S. market.

You will conduct market research, optimize programs, and develop content supporting inbound/outbound campaigns, sales enablement, and product marketing while tracking performance metrics and collaborating with cross-functional teams.

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field.
• Minimum 2 years of experience in corporate marketing.
• Experience in the healthcare industry required.
• Content marketing, campaign design, execution, and measurement experience.
• Strong social media experience including X, LinkedIn, and Facebook.
• SEO best practices awareness and web writing experience.
• Experience with AI tools for marketing and with marketing automation systems/CRM.
• Brand development skills and ability to articulate CGM value propositions.
• Some travel required.

Responsibilities

• Create and manage marketing communications for multiple customer channels.
• Conduct market research to inform strategies and campaigns.
• Optimize programs to improve key metrics for CGM and partners.
• Develop content for inbound/outbound demand generation and sales enablement.
• Track project efficiency and report results with marketing and sales teams.
• Assist with updating and managing CGM US corporate website.
• Leverage AI to optimize project velocity and quality.
• Organize and coordinate marketing events such as conferences and webinars.

Skills

Corporate marketing experience

Healthcare marketing

Content marketing and campaigns

Social media marketing (X, LinkedIn,  

Education

Bachelor’s degree in marketing or related field

Tools

Adobe Photoshop

Adobe Premiere Pro

Adobe InDesign

Adobe Illustrator

Job description

Create the future of e-health together with us by becoming a Marketing Specialist At CompuGroup Medical we have the mission of building ground-breaking solutions for digital healthcare. Our vision is revolutionizing how healthcare professionals produce, access, and utilize information and thus enabling them to focus on the core value of their work: patient outcomes.

Your Contribution

• Create and manage marketing communications such as emails, newsletters, presentations, webinars, product notifications, collateral, social media posts, etc. and other marketing activities for various customer channels.
• Conduct market research and analysis to understand industry trends, competitor strategies, and customer needs. Provide actionable insights based on data analysis to guide marketing strategies and campaigns.
• Optimize and experiment with programs to improve key metrics that both our company and channel partners care about.
• Develop original and creative content in support of inbound and outbound demand generation, sales enablement, product marketing and other key initiatives.
• Track the efficiency of marketing projects, and subsequently measure and report results with other marketers and sales managers.
• Assist with the updating and management of the CGM US corporate website.
• Leverage artificial intelligence to optimize project velocity and quality
• Help organize and coordinate marketing events such as conferences, webinars, and trade shows.

Your Qualification

• Bachelor’s degree in marketing, business, communications, or related field
• Minimum 2 years of experience working in corporate marketing.
• Experience in the healthcare industry required.
• Content marketing and campaign design, execution, and measurement experience.
• Demonstrated experience working with content and graphic design tools such as Adobe’s Photoshop, Premiere Pro, InDesign, and Illustrator.
• Strong social media experience including X, LinkedIn, and Facebook.
• Experience writing for the web with an appreciation for SEO best practices.
• Experience with using artificial intelligence tools for marketing.
• Knowledge of different marketing automation systems and CRM.
• Brand development skills with an ability to quickly understand and articulate CGM company, product, and service capabilities, value propositions, and key messages.
• Some travel required.

What You Can Expect From Us

• Purpose:Become a part of a significant initiative. At the intersection of healthcare and digital innovation, we are shaping the future of e-health.
• Equal Opportunity Employer: At CGM, we value our team members and strive to create an environment where everyone has the opportunity to succeed.
• Career Opportunities: We are offering a variety of internal career opportunities and numerous long-term perspectives.
• Security: We offer a secure workplace in a crisis-proof market.
• All-round benefits package: Medical, Dental and Vision as well as 401k with employer matching. Personal Time Off to promote work life balance.
• Work environment: Modern workplaces, flexible working hours, hybrid work options and much more.

We create the future of e-health. Join us in a cause that shapes the very future of hope and healing. At the powerful crossroads of healthcare and innovation, we are passionately building the next chapter of e-health—a revolution that saves lives, transforms care, and brings compassion into the digital age. Together, we can make a lasting difference.