Digital Marketing Specialist

CompuGroup Medical SE & Co. KGaA; Austin (TX); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental and Vision benefits

401k with employer matching

Flexible working hours

Personal Time Off

Job summary

A digital healthcare company is seeking a Digital Marketing Specialist to lead integrated marketing strategies, focusing on SEO and PPC. The ideal candidate has over 5 years of experience in digital marketing, is data-driven, and has proficiency in marketing tools like SEMrush and Google Analytics. This role offers a comprehensive benefits package and a modern work environment including hybrid options.

Qualifications

• 5+ years in digital marketing with a strong focus on SEO and paid search.
• Advanced PPC across digital platforms; skilled in budget management and A/B testing.
• Hands-on experience in SEMrush, Matomo, and familiarity with CMS workflows.

Responsibilities

• Execute integrated digital marketing strategies across channels.
• Lead SEO efforts and manage multi-platform paid media.
• Analyze data using related analytics tools and design experiments.

Skills

Digital marketing strategy

SEO expertise

PPC management

Data-driven analysis

Content marketing

AI/ML marketing tools

Education

Bachelor’s degree or equivalent experience

Tools

SEMrush

Google Analytics

Matomo

Job description

Digital Marketing Specialist

Create the future of e-health together with us by becoming a Digital Marketing Specialist

At CompuGroup Medical we have the mission of building ground-breaking solutions for digital healthcare. Our vision is revolutionizing how healthcare professionals produce, access, and utilize information and thus enabling them to focus on the core value of their work: patient outcomes.

Your Contribution

• Own and execute integrated digital marketing strategies across channels to grow brand awareness, qualified pipeline, and conversions.
• Lead SEO end-to-end (technical, on/off-page, content) and manage multi-platform paid media (Google Adwords, Bing, Linkedin, Meta, social), continually optimizing for ROI and performance.
• Instrument, analyze, and iterate using SEMrush, Matomo, and related analytics; design experiments and leverage AI/ML to enhance targeting, creative, personalization, and overall outcomes.
• Deliver clear, executive-ready reporting and insights; translate results into action plans and forecasts while managing budgets to maximize impact.
• Drive best practices and cross-functional collaboration while staying ahead of industry trends.

Your Qualification

• Bachelor’s degree (or equivalent experience) and 5+ years in digital marketing with a strong focus on SEO and paid search.
• Advanced PPC across multiple digital advertising platforms; skilled in budget management, A/B testing, and performance optimization.
• Data‑driven operator with hands‑on experience in SEMrush, Matomo, Google Analytics (or similar) and familiarity with CMS workflows (Neos a plus).
• Lifecycle and content marketing: email automation/segmentation and deliverability; develop and execute content strategies across blog, video, and social; proven organic and paid social growth.
• Fluency with AI/ML marketing tools for targeting, personalization, and automation; apply UX/CRO principles to improve journeys and conversions; working knowledge of GDPR/CCPA and strong ethical standards.

What You Can Expect From Us

• Purpose: Become a part of a significant initiative. At the intersection of healthcare and digital innovation, we are shaping the future of e-health.
• Equal Opportunity Employer: We value our team members and strive to create an environment where everyone has the opportunity to succeed.
• Career Opportunities: We are offering a variety of internal career opportunities and numerous long‑term perspectives.
• Security: We offer a secure workplace in a crisis‑proof market.
• All‑round benefits package: Medical, Dental and Vision as well as 401k with employer matching. Personal Time Off to promote work life balance.
• Work environment: Modern workplaces, flexible working hours, hybrid work options and much more.

Convinced? Submit your application now! Please make sure to include your salary expectations as well as your earliest possible hire date.

We create the future of e-health. Join us in a cause that shapes the very future of hope and healing. At the powerful crossroads of healthcare and innovation, we are passionately building the next chapter of e-health—a revolution that saves lives, transforms care, and brings compassion into the digital age. Together, we can make a lasting difference.