Marketing Specialist

CompuGroup Medical SE & Co. KGaA; Dallas (TX); Hybrid; USD 55,000 - 80,000; Full time

Benefits offered by this job

Medical, Dental, and Vision insurance

401k with employer matching

Flexible working hours

Personal Time Off

Job summary

CompuGroup Medical SE & Co. KGaA in Dallas is seeking a Marketing Specialist to drive marketing communications and conduct market analysis in the healthcare sector. The ideal candidate will have at least 2 years of corporate marketing experience, a Bachelor’s degree, and proficiency in graphic design tools like Adobe's suite. This role offers opportunities for career growth, flexible work arrangements, and a comprehensive benefits package that includes medical and 401k options.

Qualifications

• Minimum 2 years of experience in corporate marketing.
• Experience in the healthcare industry is required.
• Familiarity with SEO best practices for web content.

Responsibilities

• Create and manage marketing communications.
• Conduct market research and provide actionable insights.
• Track and report the efficiency of marketing projects.
• Optimize marketing programs for key metrics.

Skills

Corporate marketing experience

Content marketing

Social media proficiency

Market research and analysis

Graphic design tools knowledge

Education

Bachelor’s degree in marketing, business, or communications

Tools

Adobe Photoshop

Adobe Premiere Pro

Adobe InDesign

Adobe Illustrator

Marketing automation systems

Job description

Create the future of e-health together with us by becoming a Marketing Specialist. At CompuGroup Medical we have the mission of building ground-breaking solutions for digital healthcare. Our vision is revolutionizing how healthcare professionals produce, access, and utilize information and thus enabling them to focus on the core value of their work: patient outcomes.

Your Contribution

• Create and manage marketing communications such as emails, newsletters, presentations, webinars, product notifications, collateral, social media posts, etc. and other marketing activities for various customer channels.
• Conduct market research and analysis to understand industry trends, competitor strategies, and customer needs. Provide actionable insights based on data analysis to guide marketing strategies and campaigns.
• Optimize and experiment with programs to improve key metrics that both our company and channel partners care about.
• Develop original and creative content in support of inbound and outbound demand generation, sales enablement, product marketing and other key initiatives.
• Track the efficiency of marketing projects, and subsequently measure and report results with other marketers and sales managers.
• Assist with the updating and management of the CGM US corporate website.
• Leverage artificial intelligence to optimize project velocity and quality
• Help organize and coordinate marketing events such as conferences, webinars, and trade shows.

Your Qualification

• Bachelor’s degree in marketing, business, communications, or related field
• Minimum 2 years of experience working in corporate marketing.
• Experience in the healthcare industry required.
• Content marketing and campaign design, execution, and measurement experience.
• Demonstrated experience working with content and graphic design tools such as Adobe’s Photoshop, Premiere Pro, InDesign, and Illustrator.
• Strong social media experience including X, LinkedIn, and Facebook.
• Experience writing for the web with an appreciation for SEO best practices.
• Experience with using artificial intelligence tools for marketing.
• Knowledge of different marketing automation systems and CRM.
• Brand development skills with an ability to quickly understand and articulate CGM company, product, and service capabilities, value propositions, and key messages.
• Some travel required.

What You Can Expect From Us

• Purpose: Become a part of a significant initiative. At the intersection of healthcare and digital innovation, we are shaping the future of e-health.
• Equal Opportunity Employer: At CGM, we value our team members and strive to create an environment where everyone has the opportunity to succeed.
• Career Opportunities: We are offering a variety of internal career opportunities and numerous long-term perspectives.
• Security: We offer a secure workplace in a crisis-proof market.
• All-round benefits package: Medical, Dental and Vision as well as 401k with employer matching. Personal Time Off to promote work life balance.
• Work environment: Modern workplaces, flexible working hours, hybrid work options and much more.

Convinced? Submit your application now! Please make sure to include your salary expectations as well as your earliest possible hire date.

We create the future of e-health. Join us in a cause that shapes the very future of hope and healing. At the powerful crossroads of healthcare and innovation, we are passionately building the next chapter of e-health—a revolution that saves lives, transforms care, and brings compassion into the digital age. Together, we can make a lasting difference.