Marketing Specialist

US05 CompuGroup Medical, Inc.; Richardson (TX); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental and Vision

401k with employer matching

Personal Time Off

Flexible working hours

Hybrid work options

Job summary

CompuGroup Medical, Inc. is seeking a marketing professional to create and manage communications across emails, newsletters, webinars, and social media.

You will conduct market research, analyze data to steer campaigns, and optimize programs to improve key performance metrics. The role emphasizes content creation for demand generation, sales enablement, and product marketing, with experience in Adobe Creative Suite, analytics, and AI tools.

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field.
• Minimum 2 years of experience in corporate marketing.
• Healthcare industry experience required.
• Content marketing and campaign design, execution, and measurement experience.
• Experience with Adobe Photoshop, Premiere Pro, InDesign, and Illustrator.
• Strong social media experience (X, LinkedIn, Facebook).
• Experience writing for the web with SEO best practices.

Responsibilities

• Create and manage marketing communications across emails, newsletters, presentations, webinars, collateral, social posts.
• Conduct market research to understand trends, competitor strategies, and customer needs.
• Provide insights from data analysis to guide marketing strategies and campaigns.
• Optimize and experiment with programs to improve key metrics.
• Develop content for demand generation, sales enablement, and product marketing.
• Track and report results with marketing and sales teams.
• Assist with updating and managing CGM US corporate website.
• Leverage AI to optimize project velocity and quality.
• Organize and coordinate events such as conferences, webinars, and trade shows.

Skills

Content marketing

Campaign design

SEO best practices

Social media management

AI in marketing

Marketing automation

CRM

Graphic design tools

Travel

Education

Bachelor’s degree in marketing, business, communications, or related field

Tools

Adobe Photoshop

Adobe Premiere Pro

Adobe InDesign

Adobe Illustrator

Marketing automation systems

CRM

Job description

Your Contribution

Create and manage marketing communications such as emails, newsletters, presentations, webinars, product notifications, collateral, social media posts, etc. and other marketing activities for various customer channels. Conduct market research and analysis to understand industry trends, competitor strategies, and customer needs. Provide actionable insights based on data analysis to guide marketing strategies and campaigns. Optimize and experiment with programs to improve key metrics that both our company and channel partners care about. Develop original and creative content in support of inbound and outbound demand generation, sales enablement, product marketing and other key initiatives. Track the efficiency of marketing projects, and subsequently measure and report results with other marketers and sales managers. Assist with the updating and management of the CGM US corporate website. Leverage artificial intelligence to optimize project velocity and quality Help organize and coordinate marketing events such as conferences, webinars, and trade shows.

Your Qualification

Bachelor’s degree in marketing, business, communications, or related field Minimum 2 years of experience working in corporate marketing. Experience in the healthcare industry required. Content marketing and campaign design, execution, and measurement experience. Demonstrated experience working with content and graphic design tools such as Adobe’s Photoshop, Premiere Pro, InDesign, and Illustrator. Strong social media experience including X, LinkedIn, and Facebook. Experience writing for the web with an appreciation for SEO best practices. Experience with using artificial intelligence tools for marketing. Knowledge of different marketing automation systems and CRM. Brand development skills with an ability to quickly understand and articulate CGM company, product, and service capabilities, value propositions, and key messages. Some travel required.

What you can expect from us

Purpose: Become a part of a significant initiative. At the intersection of healthcare and digital innovation, we are shaping the future of e-health. Equal Opportunity Employer: At CGM, we value our team members and strive to create an environment where everyone has the opportunity to succeed. Career Opportunities: We are offering a variety of internal career opportunities and numerous long-term perspectives. Security: We offer a secure workplace in a crisis-proof market. All-round benefits package: Medical, Dental and Vision as well as 401k with employer matching. Personal Time Off to promote work life balance. Work environment: Modern workplaces, flexible working hours, hybrid work options and much more.

We create the future of e-health. Join us in a cause that shapes the very future of hope and healing. At the powerful crossroads of healthcare and innovation, we are passionately building the next chapter of e-health—a revolution that saves lives, transforms care, and brings compassion into the digital age. Together, we can make a lasting difference. We create the future of e-health.

CGM is one of the leading e-health companies in the world with more than 8.700 highly qualified employees Sustainable solutions for constantly growing demands in healthcare Locations in 19 countries and products in 60 countries worldwide