Digital Marketing Manager - Flexible, High-Impact ABM Lead

Honda; Annapolis (MD); On-site; USD 109,000 - 160,000; Full time

Job summary

Honda in Annapolis, MD seeks a Digital Marketing Manager to own Account-Based Marketing initiatives and drive revenue growth. You will lead a cross-functional team, optimize creative, and ensure messages resonate across channels while aligning with sales priorities.

The role focuses on rapid iteration, data-driven decisions, and strong collaboration with engineering, marketing, and localization teams to maximize impact in a highly technical environment.

Qualifications

• Experience leading Account-Based Marketing initiatives.
• Strong communication and collaboration across teams.
• Comfort navigating a fast-paced, technically complex environment.

Responsibilities

• Tune ad creative to reduce cost-per-lead.
• Move Honda prospects from interest to invoice smoothly.
• Provide localization signals readiness indicators to sales.
• Report attribution and ROI for budget decisions.
• Rewrite materials so the message is clear in seconds.
• Monitor market trends and adjust offers accordingly.

Skills

ABM

Communication

Fast-paced environment

Team collaboration

Tools

Klaviyo

Adobe Creative Suite

Job description

Honda in Annapolis, MD seeks a Digital Marketing Manager to own Account-Based Marketing initiatives and drive revenue growth. You will lead a cross-functional team, optimize creative, and ensure messages resonate across channels while aligning with sales priorities.

The role focuses on rapid iteration, data-driven decisions, and strong collaboration with engineering, marketing, and localization teams to maximize impact in a highly technical environment.