Senior Account Manager

Connectly Recruiting; Baton Rouge (LA); Remote; USD 70,000 - 90,000; Full time

Benefits offered by this job

Autonomy in client management

Opportunities for career advancement

Collaborative team culture

Stability in a changing industry

Job summary

A dynamic marketing firm is seeking a Senior Account Manager to manage complex automotive accounts and lead digital marketing strategies. This role requires 4+ years of experience in an advertising or marketing agency with a strong background in digital marketing, SEO, and SEM. Candidates should be skilled in using digital tools like Google Analytics and Google Ads, and have excellent analytical skills. The position offers autonomy and the potential for career advancement in a collaborative environment.

Qualifications

• 4+ years of experience in advertising/marketing agency.
• Proven ability to manage multi-channel strategies.
• Expert-level understanding of digital marketing platforms.

Responsibilities

• Own and manage complex automotive accounts.
• Develop and execute multi-channel digital marketing strategies.
• Analyze results and adjust strategy as needed.

Skills

Experience in advertising/marketing agency

Digital marketing expertise

SEO and SEM skills

Strong analytical skills

Ability to manage complex accounts

Tools

Google Analytics

Google Ads

Facebook Ads

ClickIQ

Google Workspace

Job description

Overview

The Senior Account Manager serves as a strategic advisor to automotive clients, leading digital marketing strategy across various accounts, including complex dealer groups and multi-rooftop portfolios. This role blends deep client support, data-driven decision-making, and internal leadership.

You’ll own client strategy, guide performance optimization, and help shape best practices across the account services team — with the autonomy to operate like a true business partner.

Key Responsibilities

• Own and manage complex automotive accounts, including multi-rooftop and dealer group relationships.
• Build trusted partnerships with dealer principals, group owners, zone managers, and key stakeholders.
• Develop and execute multi-channel digital marketing strategies aligned with sales growth, lead quality, and full-funnel performance.
• Analyze results within real-world market conditions (inventory constraints, OEM incentives, regional competition) and adjust strategy accordingly.
• Deliver quarterly and annual strategic roadmaps that drive measurable business impact.
• Translate performance data into clear, actionable insights clients can act on.
• Collaborate with Directors and cross-functional teams on client retention, innovation, and process improvement.
• Mentor junior team members and contribute to the development of team best practices.

Why This Role

This opportunity stands out in an automotive marketing industry increasingly marked by layoffs, rigid agency models, and burnout.

• Unmatched stability: Our client offers stability and has been consistently growing, maintaining a talented workforce without cutbacks at any point that many industry leaders have faced.
• Autonomy without micromanagement: Account Managers are trusted to manage clients empowered to craft their approach as appropriate to best support the client.
• Low bureaucracy, high collaboration: Enough structure to support success, without red tape slowing good ideas down.
• Real growth potential: High performers earn promotions, expanded responsibility, and long-term career advancement.
• People you enjoy working with: ~150 employees in a genuinely collaborative, engaged, and respectful culture.

This is an environment built for self-starters who want ownership, impact, and longevity.

Requirements

Location: Remote (must be within reasonable proximity to a major airport)

Travel: Routine client travel (typically quarterly; some accounts may require slightly more frequent visits). Travel is planned and flexible, provided required visit cadence is met.

• 4+ years of experience in an advertising/marketing agency and digital marketing experience. Ideal experience in marketing/advertising agency in a comparable position to Account Manager / Account Executive, Digital Marketing Manager, or Performance Manager.
• Proven ability to independently manage complex accounts and multi-channel strategies.
• Mastery of SEM/PPC, SEO, Programmatic Display & Video, OTT/CTV, and Social Media Marketing.
• Advanced proficiency with digital tools such as Google Analytics, Google Ads, Facebook Ads, ClickIQ, and Google Workspace.
• Demonstrates strong strategic thinking and contributes to quarterly planning, upsell initiatives, and cross-functional collaboration.
• Ability to fully lead and direct the new client onboarding process without ADM oversight
• Track ROI against monthly KPIs, proactively offering optimization strategies (budget shifts, creative changes, keyword expansion).
• Demonstrates a clear understanding of fundamental lead handling processes and effectively consults dealers on practices such as the funnel exercise, 2-minute drill, and set-show-close strategy.
• Audit pump in/pump out, zone reports, competitor market share, impression loss (budget/rank), and recommend competitive strategies.
• Prepare, Lead, and execute quarterly business reviews (QBR) with insights on growth areas, performance gaps, and strategic next steps.
• Must be able to provide high-level strategic consultation on the dealer ad planner, including recommending budget reallocations to higher-performing media channels.
• Expert-level understanding of digital marketing platforms and reporting tools.
• Strong analytical skills with the ability to connect data to business outcomes.
• Demonstrated ability to operate independently, manage priorities, and lead without micromanagement.
• Experience mentoring others and contributing to team or process improvements.

Who Thrives Here

Self-starters. Strategic thinkers. Professionals who want freedom with accountability, value collaboration over politics, and are motivated by long-term impact rather than short-term churn.