ABM-Driven Senior Digital Marketing Strategist (Remote)

Comunidade Metodista; Houston (TX); On-site; USD 65,000 - 95,000; Full time

Job summary

CentralSquare Technologies in Houston, TX is seeking a Senior Digital Marketing Specialist to develop, implement and optimize our digital marketing strategy across ABM, inbound, email, digital advertising and our website. Reporting to the Sr.

Manager Digital Marketing, you will plan, execute and report on campaigns, collaborate with product marketing, events, operations and BDRs, and measure results with Google Analytics.

Qualifications

• Bachelor’s degree in marketing, business or related field.
• 3-5 years of experience in a B2B marketing environment.
• Strong understanding of Digital Marketing, ABM, retargeting and automation best practices.
• Proficient with modern B2B MarTech stack – WordPress, Marketo, Salesforce, Demandbase, Google Analytics, etc.

Responsibilities

• Plan, execute and optimize omni-channel campaigns including paid search, email, display, etc. to meet digital pipeline generation and revenue goals.
• Develop content tailored to new and existing customer segments to drive cross-sell, upsell, and retention opportunities.
• Collaborate cross-functionally with product marketing, events, operations, communications and BDRs to coordinate, deliver and measure digital marketing campaigns.
• Manage relationships with external vendors and agencies, ensuring alignment with campaign goals, timely deliverables, and budget adherence.
• Manage and update website content with relevant and consistent messaging.
• Optimize website pages for SEO, SEM, PPC, Google Analytics and Google Ad activities.
• Work with web developers to enhance user experience and implement website enhancements.
• Track, measure, and report on the performance of digital marketing efforts, providing actionable insights to improve engagement and effectiveness

Skills

Digital Marketing

ABM

Retargeting

Automation

Communication

Project management

Education

Bachelor’s degree

Tools

WordPress

Marketo

Salesforce

Demandbase

Google Analytics

Job description

CentralSquare Technologies in Houston, TX is seeking a Senior Digital Marketing Specialist to develop, implement and optimize our digital marketing strategy across ABM, inbound, email, digital advertising and our website. Reporting to the Sr.

Manager Digital Marketing, you will plan, execute and report on campaigns, collaborate with product marketing, events, operations and BDRs, and measure results with Google Analytics.