Associate AD, Fan Experience & Brand Engagement

University of Wyoming; Laramie (WY); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Generous retirement contributions

Excellent health coverage

Paid time off & holidays

Tuition waiver

Wellness and employee assistance

Job summary

University of Wyoming seeks an Associate AD for Marketing, Fan Experience & Engagement to oversee short- and long-term marketing strategies, fan experience, and branding for the Athletic Department. You will shape game atmosphere, student engagement, and sponsor activations to drive attendance and revenue.

You will collaborate across creative, communications, ticketing, and operations teams, develop game scripts, and manage advertising across media.

Qualifications

• Bachelor's Degree or equivalent combination of education and experience.
• Minimum 2 years of Marketing & Managing experience.
• Valid driver's license with a motor vehicle record compliant with university requirements.

Responsibilities

• Lead planning and execution of fan experience initiatives to strengthen loyalty and engagement.
• Collaborate with creative, communications, ticketing, operations, spirit, and sponsorship teams to deliver brand-consistent experiences.
• Develop game-presentation plans, scripts, and schedules coordinating entertainment, promotions, and sponsor elements.
• Develop promotional advertisements across digital and traditional media for the Athletic Department.
• Assist with budget planning and ensure compliance with university rules and regulations.

Skills

Marketing experience

Managing experience

Driver's license

Education

Bachelor's degree or equivalent

Job description

University of Wyoming seeks an Associate AD for Marketing, Fan Experience & Engagement to oversee short- and long-term marketing strategies, fan experience, and branding for the Athletic Department. You will shape game atmosphere, student engagement, and sponsor activations to drive attendance and revenue.

You will collaborate across creative, communications, ticketing, and operations teams, develop game scripts, and manage advertising across media.