Digital Marketing Lead: Data-Driven Growth & Personalization

MONTERRA CREDIT UNION; Redwood City (CA); On-site; USD 55,104 - 61,992; Full time

Benefits offered by this job

Semi-annual bonuses

Medical, Dental, Vision insurances

401(k) with matching contributions

Paid time off

Job summary

MONTERRA CREDIT UNION in Redwood City, CA, is seeking a Digital Marketing Lead. This role is crucial for developing and executing digital marketing strategies to enhance member engagement and acquisition. Key responsibilities include leading end-to-end strategies across various digital platforms and driving measurable business results.

The ideal candidate should have a Bachelor's degree in a relevant field and 3-5 years of progressive digital marketing experience, especially in financial services. Excellent communication and analytical skills are essential.

Qualifications

• 3-5 years of experience in digital marketing with channel ownership.
• Proven success in driving growth outcomes through digital strategies.
• Experience in financial services marketing preferred.

Responsibilities

• Own the digital marketing strategy across all channels.
• Define channel goals and performance benchmarks.
• Lead integrated digital marketing campaigns for product launches.
• Analyze market trends and member insights for growth opportunities.
• Provide guidance to the marketing team.

Skills

Digital marketing

Data-driven decision making

Segmentation and personalization

Project management

Performance analytics

Education

Bachelor's degree in Communications, Marketing, or related field

Tools

Marketing automation tools

Email service providers

Analytics platforms

Job description

MONTERRA CREDIT UNION in Redwood City, CA, is seeking a Digital Marketing Lead. This role is crucial for developing and executing digital marketing strategies to enhance member engagement and acquisition. Key responsibilities include leading end-to-end strategies across various digital platforms and driving measurable business results.

The ideal candidate should have a Bachelor's degree in a relevant field and 3-5 years of progressive digital marketing experience, especially in financial services. Excellent communication and analytical skills are essential.