Strategic Marketing Campaigns Specialist II

Redwood Credit Union; Napa (CA); Sur place; USD 54 000 - 72 000; Plein temps

Avantages offerts par ce poste

Health benefits

Performance bonus

401(k) with match

PTO + holidays

Birthday off

Résumé du poste

Redwood Credit Union is seeking a Marketing Specialist II to lead multi-channel marketing campaigns for the organization and its subsidiaries. You will plan, execute, and optimize campaigns across digital and offline channels, collaborating with internal teams and external partners to deliver compelling materials and measurable results.

The role emphasizes media planning, market analysis, and data-driven decision making while maintaining brand integrity.

Qualifications

• Experience in online and offline marketing channels (print, radio, broadcast, web, SEO/SEM, etc.)
• Ability to lead and execute multi-step campaigns, projects, and events.
• Strong communication and teamwork skills with cross-functional partners.
• Proficient with Word, Excel and PowerPoint; familiarity with marketing automation systems (Salesforce Marketing Cloud) preferred.
• Bachelor’s degree plus 3+ years in marketing; financial institution experience preferred.

Responsabilités

• Develop and execute multi-channel marketing campaigns for Redwood Credit Union and RCUSG subsidiaries.
• Conduct thorough marketing and competitive research and analysis.
• Collaborate with stakeholders, agencies, and internal/external resources to create compelling marketing materials and campaigns.
• Plan media buying and negotiate contracts once plans are approved.
• Monitor, analyze, and report campaign results to improve future initiatives.
• Support brand management and ensure consistent use of names, logos, and representations.
• Participate in annual marketing planning and budgeting processes.
• Establish KPIs and metrics to measure campaign effectiveness and drive improvements.

Connaissances

Campaign management

Digital marketing

SEO/SEM

Brand management

Cross-functional teamwork

Marketing automation

Data analysis

Formation

Bachelor’s degree in business, marketing or closely related field

Outils

SFMC

Media planning

Description du poste

Redwood Credit Union is seeking a Marketing Specialist II to lead multi-channel marketing campaigns for the organization and its subsidiaries. You will plan, execute, and optimize campaigns across digital and offline channels, collaborating with internal teams and external partners to deliver compelling materials and measurable results.

The role emphasizes media planning, market analysis, and data-driven decision making while maintaining brand integrity.