Campaign & Brand Marketing Specialist II

Redwood-Credit-Union; Napa (CA); In loco; USD 54.000 - 72.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical, dental, vision benefits

401(k) with match

Paid holidays and time off

Descrizione del lavoro

Redwood Credit Union is seeking a Marketing Specialist II to drive multi-channel campaigns across digital, print, and broadcast channels. You will analyze data, collaborate with internal teams and external partners, and ensure brand consistency while expanding Member engagement.

The role involves media planning, budget collaboration, and execution of marketing initiatives to support growth and community impact in a dynamic financial services environment.

Competenze

• Relevant experience and knowledge of current marketing techniques and practices and marketing campaign management.
• Knowledge of marketing principles, practices, rules, regulations, product guidelines and compliance requirements.
• Knowledge of list management and lead generation techniques.
• Experience in online and offline marketing channels (print, radio, broadcast, web, SEO/SEM, etc.)
• Knowledge of diverse media available plus media evaluation and buying/placement experience.
• Ability to effectively plan and execute multi-step campaigns, projects, and events.
• Highly Member-focused and service-driven with demonstrated marketing program management and implementation experience.
• Ability to lead and work with cross-functional teams.
• Experience and familiarity in working with advertising agencies and vendor partners.
• Ability to prioritize, multi-task, oversee projects, and successfully meet deadlines to achieve results.
• Proficient computer skills including Word, Excel and PowerPoint with strong knowledge of website and online tools and resources. Experience with marketing automation systems (SalesForce Marketing Cloud) preferred.
• Strong verbal and written communication skills, including grammar and punctuation.
• Strong team player with the ability to establish and maintain effective working relationships with a diverse group of people.

Mansioni

• Lead the planning, execution, and optimization of multi-channel marketing campaigns.
• Collaborate with stakeholders, agencies, and internal teams to develop marketing materials and monitor results.
• Utilize channels including digital ads, SEM/SEO, emails, direct mail, print, broadcast, social media, newsletters, and more.
• Plan, organize, negotiate, and purchase media once plans are approved.
• Monitor competitive landscape and drive market-driven ideas and innovations.
• Drive data-driven decision-making with the Market Data Analytics team and protect Member data.
• Analyze campaign results and refine future projects for higher response and efficiency.
• Maintain and enhance Redwood Credit Union brand consistency.
• Support internal groups and committees with marketing expertise and project coordination.
• Participate in annual marketing planning and budgeting.

Conoscenze

Campaign management

Multi-channel marketing

Data analysis

Spanish (bonus)

Formazione

Bachelor's degree in business/marketing

Strumenti

Salesforce Marketing Cloud

Descrizione del lavoro

Redwood Credit Union is seeking a Marketing Specialist II to drive multi-channel campaigns across digital, print, and broadcast channels. You will analyze data, collaborate with internal teams and external partners, and ensure brand consistency while expanding Member engagement.

The role involves media planning, budget collaboration, and execution of marketing initiatives to support growth and community impact in a dynamic financial services environment.