Marketing Campaigns Specialist II – Multi-Channel Growth

PR Girl Manifesto; Napa (CA); Sur place; USD 54 000 - 72 000; Plein temps

Résumé du poste

Redwood Credit Union is seeking a Marketing Specialist II to drive multi-channel campaigns, optimize performance, and collaborate with analytics teams. This role emphasizes media planning, brand stewardship, and cross-functional coordination to support member engagement and growth.

The candidate will manage campaigns across digital, print, radio and social channels, while coordinating with agencies and internal teams. A strong marketing background and 3+ years in marketing are desirable.

Qualifications

• Knowledge of current marketing techniques and campaign management.
• Understanding of marketing principles, rules and compliance.
• Experience with online and offline channels (SEO/SEM, email, direct mail, print).
• Ability to plan multi-step campaigns and events.
• Proficient with Word, Excel and PowerPoint.
• Familiarity with advertising agencies and vendor partners.
• Spanish language skills is a plus.

Responsabilités

• Lead the planning, execution and optimization of multi-channel marketing campaigns.
• Collaborate with Market Data Analytics to track conversions and insights.
• Plan, negotiate and purchase media with internal approvals.
• Monitor, report and optimize campaign performance for growth.
• Maintain and enhance the Redwood Credit Union brand across channels.
• Support internal groups and committees on marketing initiatives and events.
• Contribute to annual marketing plan and budget development.
• Establish KPIs and provide detailed performance reports.

Connaissances

Campaign management

Cross-functional collaboration

Data-driven decision making

Brand management

Media planning & buying

Marketing channels (online/offline)

Agency/vendor management

Spanish language (plus)

Formation

Bachelor's degree in business/marketing/related

Outils

Salesforce Marketing Cloud

Microsoft Word

Microsoft Excel

PowerPoint

Description du poste

Redwood Credit Union is seeking a Marketing Specialist II to drive multi-channel campaigns, optimize performance, and collaborate with analytics teams. This role emphasizes media planning, brand stewardship, and cross-functional coordination to support member engagement and growth.

The candidate will manage campaigns across digital, print, radio and social channels, while coordinating with agencies and internal teams. A strong marketing background and 3+ years in marketing are desirable.