Senior Digital Marketing Manager

Placements24; Redmond (WA); Hybrid; USD 55,000 - 91,000; Full time

Benefits offered by this job

Health insurance

Retirement contributions

Professional development

Job summary

Placements24 is seeking a Senior Digital Marketing Manager to drive online growth, customer acquisition, and brand awareness for a growing e-commerce brand. You will lead a small marketing team and collaborate with sales and product teams to execute integrated strategies across SEO, SEM, social media, email, and content marketing.

The role combines strategic planning with hands-on execution in a hybrid work setup, offering opportunities for professional development and measurable impact on

Qualifications

• Minimum of 5 years of digital marketing experience with proven campaigns.
• Strong SEO, SEM, social media, content, and email marketing expertise.
• Proficient in Google Analytics and Google Tag Manager.
• Experience with marketing automation platforms (HubSpot, Mailchimp) and CRMs.
• Excellent analytical, communication, and project management skills.
• Experience managing a small team is a plus.

Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies to drive website traffic, leads, and sales.
• Oversee and optimize paid search campaigns across Google Ads, Bing Ads, and other platforms.
• Improve organic search rankings through content strategy, keyword research, and technical optimization.
• Develop and execute social media marketing strategies to increase brand awareness and engagement.
• Plan and implement email marketing campaigns with segmentation and automation.
• Create and manage content marketing initiatives, including blogs, infographics, and videos.
• Analyze digital marketing performance using analytics tools and provide optimization recommendations.
• Provide regular reports on campaign performance to senior management.
• Manage the digital marketing budget to ensure ROI.
• Stay up-to-date with the latest digital marketing trends and best practices.
• Collaborate with internal teams to ensure brand consistency across channels.

Skills

Digital marketing strategy

SEO & SEM

Social media marketing

Content marketing

Email marketing

Web analytics

Marketing automation

CRM systems

Data analysis

Project management

Team leadership

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Tag Manager

HubSpot

Mailchimp

CRM software

Job description

About the Role

Our client, a leading e-commerce company with a strong presence in Welkom, Free State , is looking for a strategic and results-driven Senior Digital Marketing Manager. This role is crucial for driving online growth, customer acquisition, and brand awareness through innovative digital marketing initiatives. You will be responsible for developing and executing comprehensive digital marketing strategies encompassing SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. The ideal candidate will possess a deep understanding of the digital marketing landscape, proven analytical skills, and the ability to manage multiple campaigns simultaneously. You will lead a small but dedicated marketing team, collaborating closely with sales and product development to achieve ambitious business objectives. This hybrid role offers a fantastic opportunity to shape the digital future of a growing brand.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies to drive website traffic, leads, and sales.
• Oversee and optimize all paid search (PPC) campaigns across Google Ads, Bing Ads, and other platforms.
• Manage and improve organic search rankings (SEO) through content strategy, keyword research, and technical optimization.
• Develop and execute social media marketing strategies to increase brand awareness and engagement.
• Plan and implement email marketing campaigns, including segmentation, automation, and performance analysis.
• Create and manage engaging content marketing initiatives, including blog posts, articles, infographics, and videos.
• Analyze digital marketing performance using tools like Google Analytics, SEMrush, and social media analytics platforms.
• Provide regular reports on campaign performance, insights, and recommendations for optimization to senior management.
• Manage the digital marketing budget effectively, ensuring optimal ROI.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with internal teams to ensure brand consistency across all digital channels.

Requirements

• Minimum of 5 years of experience in digital marketing, with a proven track record of success in developing and executing online marketing campaigns.
• Strong expertise in SEO, SEM (Google Ads certified preferred), social media marketing, content marketing, and email marketing.
• Proficiency with Google Analytics, Google Tag Manager, and other web analytics tools.
• Experience with marketing automation platforms (e.g., HubSpot, Mailchimp) and CRM systems.
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Strong project management and organizational skills, with the ability to manage multiple priorities.
• Excellent written and verbal communication skills.
• Experience managing a small team is a plus.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Benefits

Our client offers a competitive salary, performance-based bonuses, and a comprehensive benefits package including health insurance and retirement contributions. This hybrid role provides a flexible work arrangement, combining remote work with office-based collaboration in Welkom . You will have opportunities for professional development, training, and career advancement within a growing company. Join a supportive team environment where your digital marketing expertise will be valued and contribute directly to business success.