E-commerce Digital Marketing Coordinator

Placements24; United States; Hybrid; USD 42,000 - 64,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Professional development

Employee discounts

Collaborative culture

Job summary

Placements24 is seeking an enthusiastic and detail-oriented E-commerce Digital Marketing Coordinator to support a growing online business in Welkom, South Africa, in a hybrid work setting. You will help execute campaigns that boost visibility, drive traffic, and increase conversions for the e-commerce store, coordinating social media, email marketing, and paid advertising with the marketing manager.

The ideal candidate has a strong understanding of digital marketing principles and a keen

Qualifications

• Bachelor's degree in Marketing, Communications, or related field, or equivalent practical experience.
• 1-2 years of digital marketing experience, preferably with e-commerce.
• Familiarity with social media platforms, email marketing tools, and basic SEO.
• Proficiency with analytics tools like Google Analytics to track performance.
• Strong organizational and project management skills, with multitasking ability.
• Excellent written and verbal communication skills.

Responsibilities

• Assist in developing and executing digital marketing campaigns across social media, email, and paid search.
• Create and schedule content for social media to promote products and drive engagement.
• Support email marketing campaigns, including list segmentation, content creation, and performance tracking.
• Monitor and analyze website traffic and campaign performance using analytics tools.
• Conduct market research to identify marketing opportunities and trends.
• Collaborate with cross-functional teams to align marketing with brand messaging.

Skills

Digital marketing

Social media

Email marketing

SEO basics

Google Analytics

Market research

Project management

Written communication

Education

Bachelor's degree in Marketing, Communications, or related field

Equivalent practical experience

Tools

Google Analytics

Email marketing platforms

Job description

About the Role

Our client is seeking an enthusiastic and detail-oriented E-commerce Digital Marketing Coordinator to support their growing online business in Welkom. This role is crucial for executing digital marketing campaigns that enhance online visibility, drive traffic, and increase conversions for their e-commerce store. You will assist in managing social media, email marketing, and paid advertising efforts, working closely with the marketing manager to implement strategies. The ideal candidate possesses a strong understanding of digital marketing principles, a keen interest in e-commerce, and the ability to manage multiple tasks effectively in a hybrid work setting.

Key Responsibilities

• Assist in the development and execution of digital marketing campaigns across various channels, including social media, email, and paid search.


• Create and schedule engaging content for social media platforms to promote products and drive engagement.


• Support the management of email marketing campaigns, including list segmentation, content creation, and performance tracking.


• Help monitor and analyze website traffic and campaign performance using tools like Google Analytics.


• Conduct market research to identify new marketing opportunities and stay updated on industry trends.


• Collaborate with cross-functional teams to ensure marketing efforts are aligned with business objectives and brand messaging.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.


• 1-2 years of experience in digital marketing, preferably with a focus on e-commerce.


• Familiarity with social media platforms, email marketing tools, and basic SEO principles.


• Proficiency in using analytics tools such as Google Analytics to track performance.


• Strong organizational and project management skills, with the ability to multitask.


• Excellent written and verbal communication skills.

Benefits

• Competitive salary and benefits package.


• Hybrid work model offering flexibility between office and remote work.


• Opportunities for learning and professional development in digital marketing.


• Employee discounts on company products.


• A collaborative and supportive team culture.