E-commerce Social Media Analyst

Placements24; United States; Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Fully remote work

Competitive salary based on experience

Professional development opportunities

Job summary

Placements24 is seeking a sharp and analytical E-commerce Social Media Analyst to join our remote team, supporting operations from the United States. You will dissect the performance of social campaigns and e-commerce metrics, turning raw data into actionable insights that drive strategic decisions.

You will work with marketing and e-commerce teams to set KPIs, develop dashboards, and provide data-driven recommendations, with a focus on optimization and continuous improvement in a fully remote

Qualifications

• 2+ years in data or social media analytics within digital marketing or e-commerce.
• Proficiency with social media analytics platforms (Facebook Insights, Instagram Analytics, Twitter Analytics).
• Experience with Google Analytics for web analytics.
• Strong data visualization and reporting skills.
• Excellent written and verbal communication; ability to present complex data clearly.
• Proficient in Excel or Google Sheets for data manipulation.

Responsibilities

• Collect and analyze data from social media platforms and e-commerce analytics tools.
• Track, measure, and report on performance, traffic, conversions, and engagement metrics.
• Develop dashboards and reports to visualize performance data for stakeholders.
• Provide actionable recommendations for campaign optimization and audience targeting.
• Monitor competitor activities and conduct A/B testing to identify best practices.

Skills

Data analysis

Data visualization

Reporting

Excel & Google Sheets

Remote work ability

Education

Bachelor's degree in Statistics, Mathematics, Marketing, Economics, or related quantitative field

Tools

Facebook Insights

Instagram Analytics

Twitter Analytics

Google Analytics

Job description

About the Role

Our client is seeking a sharp and analytical E-commerce Social Media Analyst to join their remote team, supporting operations from Welkom, Free State. This role is vital for dissecting the performance of our social media campaigns and e-commerce activities, transforming raw data into actionable insights that drive strategic decisions. You will be responsible for monitoring key performance indicators, generating comprehensive reports, and identifying trends that can enhance customer engagement, website traffic, and conversion rates. The ideal candidate has a strong quantitative aptitude, a keen eye for detail, and a deep understanding of social media analytics tools and e-commerce metrics. This position offers a significant opportunity to contribute to the optimization of our digital marketing efforts in a fully remote capacity, allowing for flexibility and work-life balance. You will work closely with marketing and e-commerce teams to provide data-driven recommendations and support campaign development. We value analytical rigor and a commitment to continuous improvement.

Key Responsibilities

• Collect and analyze data from various social media platforms (Facebook, Instagram, Twitter, TikTok, etc.) and e-commerce analytics tools (e.g., Google Analytics).


• Track, measure, and report on the performance of social media campaigns, website traffic, conversion rates, and customer engagement metrics.


• Identify key trends, patterns, and insights within the data to inform social media and e-commerce strategies.


• Develop dashboards and reports to visualize performance data for stakeholders.


• Provide actionable recommendations for campaign optimization, content strategy, and audience targeting.


• Monitor competitor social media activities and performance.


• Conduct A/B testing on social media content and e-commerce elements to identify best practices.


• Collaborate with marketing and e-commerce teams to set campaign goals and KPIs.


• Stay updated on the latest analytics tools and methodologies in social media and e-commerce.

Requirements

• Proven experience (2+ years) as a Data Analyst, Social Media Analyst, or in a similar analytical role within digital marketing or e-commerce.


• Strong proficiency with social media analytics platforms (e.g., Facebook Insights, Instagram Analytics, Twitter Analytics).


• Expertise in web analytics tools such as Google Analytics.


• Excellent data visualization and reporting skills.


• Strong analytical and problem-solving abilities with a high degree of accuracy.


• Proficiency in spreadsheet software (e.g., Microsoft Excel, Google Sheets) and data manipulation.


• Familiarity with social media management tools is a plus.


• Excellent written and verbal communication skills, with the ability to present complex data clearly.


• Bachelor's degree in Statistics, Mathematics, Marketing, Economics, or a related quantitative field.


• Ability to work independently and manage time effectively in a remote setting.

Benefits

• Fully remote work arrangement, offering significant flexibility.


• Competitive salary based on experience and qualifications.


• Opportunity to work with a forward-thinking e-commerce company.


• Gain extensive experience in data analysis for digital marketing.


• Be part of a supportive and collaborative remote team environment.


• Contribute to data-driven decision-making that impacts business growth.


• Professional development opportunities.