E-commerce Marketing Specialist - Social Media & Analytics

Placements24; United States; Hybrid; USD 18,000 - 25,000; Full time

Benefits offered by this job

Hybrid work model

Professional development opportunities

Access to modern marketing tools

Job summary

Placements24 is seeking an analytical and creative E-commerce Marketing Specialist focused on Social Media & Analytics to join our team in Welkom, Free State. You will manage social channels, develop engaging content, and analyze performance metrics to drive growth and ROI.

The role requires a strong grasp of social media dynamics and data interpretation, with the ability to translate insights into impactful strategies.

Qualifications

• 3+ years in social media marketing and digital analytics, preferably in e-commerce.
• Experience creating engaging content and managing campaigns on Facebook, Instagram, and Twitter.
• Proficient with analytics tools and data visualization; able to translate data into insights.

Responsibilities

• Develop and execute social media strategies to increase brand visibility, traffic and sales.
• Create, curate and schedule content across platforms with brand consistency.
• Monitor channels, respond to inquiries, and manage community engagement.
• Analyze performance metrics (engagement, reach, conversions, ROI) using analytics tools.
• Prepare regular performance reports with actionable optimization recommendations.
• Manage paid social campaigns including budget, targeting, and ad testing.
• Collaborate with marketing to align social with broader campaigns.
• Identify influencers or brand partners to expand reach.
• Stay updated on social media trends and best practices.
• Conduct market research on customer behaviour and opportunities.

Skills

Social media marketing

Digital analytics

Content creation

Data interpretation

Communication skills

Hootsuite

Buffer

Google Analytics

Education

Bachelor's degree in Marketing/Business/Statistics

Tools

Hootsuite

Buffer

Google Analytics

Platform insights

Data visualization tools

Job description

About the Role

Our client, a leading online retailer, is seeking an analytical and creative E-commerce Marketing Specialist with a focus on Social Media & Analytics to join their team in Welkom, Free State. This role is critical for optimizing our online presence and driving measurable growth through strategic social media campaigns and data analysis. You will be responsible for managing social media channels, developing engaging content, and meticulously analyzing performance metrics to inform marketing decisions. The ideal candidate possesses a strong understanding of both social media dynamics and data interpretation, enabling them to translate insights into impactful strategies. We are looking for someone who can effectively measure the ROI of our social media efforts and continuously improve campaign performance. This position offers a fantastic opportunity to work within a supportive team and contribute to the success of a growing e-commerce business. The role requires a proactive individual who is adept at staying current with digital marketing trends.

Key Responsibilities

• Develop and execute social media strategies to enhance brand visibility, drive website traffic, and increase online sales.
• Create, curate, and schedule compelling content across various social media platforms, ensuring brand consistency and audience engagement.
• Monitor social media channels, track conversations, and respond to customer inquiries and comments in a timely and professional manner.
• Analyze social media performance metrics (e.g., engagement rates, reach, conversions, ROI) using analytics tools.
• Prepare regular reports on social media performance, highlighting key insights and providing actionable recommendations for optimization.
• Manage and optimize paid social media advertising campaigns, including budget allocation, audience targeting, and ad creative testing.
• Collaborate with the broader marketing team to ensure social media efforts are integrated with overall marketing campaigns.
• Identify and engage with potential influencers or brand partners to expand reach.
• Stay updated on the latest social media trends, algorithms, and best practices in the e-commerce industry.
• Conduct market research to understand customer behaviour and identify new opportunities.

Requirements

• A minimum of 3 years of experience in social media marketing and digital analytics, preferably within an e-commerce environment.
• Demonstrated experience in creating engaging content and managing social media campaigns across platforms like Facebook, Instagram, and Twitter.
• Proficiency in using social media analytics tools (e.g., Google Analytics, platform insights) and data visualization techniques.
• Strong analytical skills with the ability to interpret complex data sets and translate them into clear, actionable insights.
• Excellent written and verbal communication skills.
• Experience with social media management tools (e.g., Hootsuite, Buffer).
• Knowledge of paid social media advertising principles and campaign management.
• Ability to work effectively in a hybrid work environment, balancing collaboration with independent work.
• A Bachelor's degree in Marketing, Business, Statistics, or a related field is preferred.
• Understanding of the South African e-commerce market is a plus.

Benefits

• Competitive salary and potential for performance-based incentives.
• Hybrid work model offering a blend of in-office collaboration and remote flexibility.
• Opportunity to work with a dynamic team in Welkom, Free State.
• Professional development opportunities and training in the latest digital marketing techniques.
• Access to modern marketing tools and technologies.
• Contribute to the growth of a recognized e-commerce brand.
• Employee wellness programs and benefits.