Senior E-commerce Analyst

Placements24; Houston (TX); On-site; USD 42,000 - 72,000; Full time

Benefits offered by this job

Competitive salary

Medical coverage

Retirement savings

Generous paid time off

Learning and development opportunities

Collaborative, data-driven culture

Job summary

Placements24 in Randburg, Gauteng, is seeking a Senior E-commerce Analyst to join our data-driven team. You will extract insights from complex datasets to optimize the online customer journey, boost conversion rates, and drive profitable growth across channels.

The ideal candidate has 5+ years in e-commerce analytics, strong SQL and visualization skills, and a track record translating data into strategic recommendations for senior stakeholders.

Qualifications

• 5+ years in e-commerce analytics or similar role.
• Translate complex data into actionable business insights.
• Experience with web analytics tools (Google Analytics, Adobe Analytics, etc.).
• Proficient in SQL, Excel and data visualization tools.
• Bachelor's degree in a quantitative field.

Responsibilities

• Analyze e-commerce data to identify trends and opportunities for improving UX and conversion rates.
• Develop KPI dashboards for e-commerce performance, marketing effectiveness, and sales trends.
• Evaluate marketing campaigns across SEO, SEM, Social, Email for ROI and optimization.
• Analyze customer behavior, segmentation and lifetime value for personalization strategies.
• Perform A/B testing and usability studies to improve website design, navigation and checkout.

Skills

E-commerce analytics

Data storytelling

A/B testing

Critical thinking

Communication skills

Education

Bachelor's degree in Statistics

Tools

SQL

Excel

Tableau

Job description

About the Role

Our client, a well-established and expanding e-commerce enterprise, is seeking a highly analytical and detail-oriented Senior E-commerce Analyst to join their data-driven team in Randburg, Gauteng. This crucial role will be instrumental in extracting actionable insights from complex datasets to optimize the online customer journey, enhance conversion rates, and drive profitable growth. You will be responsible for analyzing website performance, customer behavior, marketing campaign effectiveness, and sales trends to provide strategic recommendations to key stakeholders. The ideal candidate possesses strong analytical skills, a deep understanding of e-commerce metrics, and proficiency in data visualization and reporting tools. This is an excellent opportunity to leverage your analytical expertise to make a tangible impact on a thriving online business and contribute to its strategic direction.

Key Responsibilities

• Analyze e-commerce website data to identify trends, patterns, and opportunities for improving user experience and conversion rates.
• Develop and maintain key performance indicator (KPI) dashboards and reports for e-commerce performance, marketing effectiveness, and sales trends.
• Conduct in-depth analysis of marketing campaigns across various channels (SEO, SEM, Social Media, Email) to measure ROI and provide optimization recommendations.
• Analyze customer behavior, segmentation, and lifetime value to inform personalization strategies and targeted marketing efforts.
• Perform A/B testing and usability studies to identify and implement improvements to website design, navigation, and checkout processes.
• Collaborate with marketing, product, and IT teams to translate business questions into analytical frameworks and provide data-driven insights.
• Develop predictive models and forecasts for sales, customer behavior, and market trends.
• Present findings and recommendations clearly and concisely to both technical and non-technical audiences, including senior management.
• Stay updated on the latest analytical tools, techniques, and e-commerce industry best practices.
• Ensure data accuracy and integrity across all reporting and analytic processes.

Requirements

• Minimum of 5 years of experience in e-commerce analytics or a similar analytical role.
• Proven ability to translate complex data into actionable business insights.
• Expertise in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Proficiency in data manipulation and analysis tools like SQL, Excel, and data visualization software (e.g., Tableau, Power BI).
• Strong understanding of A/B testing methodologies and experiment design.
• Excellent analytical, critical thinking, and problem-solving skills.
• Strong communication and presentation skills, with the ability to convey complex findings effectively.
• Experience with statistical analysis and modeling is a significant plus.
• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Business Analytics, or a related quantitative field.
• Familiarity with e-commerce platforms and business models.

Benefits

• Competitive salary.
• Medical coverage.
• Retirement savings options.
• Generous paid time off.
• Continuous learning and professional development opportunities.
• Collaborative and data-driven company culture.
• Location: Randburg, Gauteng — professional setting within a major economic hub.
• Clear pathways for career growth.