Digital Marketing and PR Specialist

Placements24; Willows (CA); Hybrid; USD 16,000 - 22,000; Full time

Benefits offered by this job

Hybrid work model

Professional development opportunities

Creative marketing team

Job summary

Placements24 seeks a Digital Marketing and PR Specialist for a hybrid role in Welkom, Free State. You will develop and execute integrated campaigns, manage social channels, create content, and cultivate relationships with media and influencers to boost brand visibility and customer acquisition.

You will collaborate with sales and marketing teams, analyze trends, and adapt strategies to drive growth in a dynamic market. A proactive communicator with strong storytelling skills is essential.

Qualifications

• 3+ years of digital marketing and PR experience.
• Proven success in developing and executing digital marketing campaigns and PR initiatives.
• Strong understanding of SEO, SEM, social media marketing, and content creation.
• Excellent writing, editing, and communication skills.
• Experience with PR outreach and building media relationships.

Responsibilities

• Develop and manage digital marketing campaigns across SEO, SEM, social media, and email marketing.
• Create engaging content for websites, blogs, social media, and press releases.
• Build and maintain relationships with online journalists, bloggers, and influencers.
• Monitor and report on campaign performance, website traffic, and social media engagement.
• Manage the company's social media profiles and online community engagement.
• Develop and execute PR strategies to generate positive media coverage and brand awareness.
• Collaborate with sales and marketing teams for cohesive messaging.

Skills

SEO

SEM

Social media

Content creation

PR outreach

Google Analytics

Writing

Data analysis

Communication

Influencer relations

Education

Bachelor's degree in Marketing, Communications, Digital Media

Tools

Google Analytics

Social media management platforms

Job description

About the Role

Our client, a fast-growing e-commerce business, is seeking a creative and results-driven Digital Marketing and PR Specialist to join their team in Welkom, Free State . This hybrid role offers the exciting opportunity to blend digital marketing expertise with public relations savvy to enhance brand visibility and drive customer acquisition. You will be responsible for developing and executing integrated campaigns across various digital channels, managing social media, creating engaging content, and building relationships with online media and influencers. The ideal candidate is a proactive communicator, adept at leveraging digital tools to tell compelling brand stories and engage target audiences in the Free State . This is a chance to make a significant impact on brand growth in a dynamic environment.

Key Responsibilities

• Develop and manage digital marketing campaigns, including SEO, SEM, social media, and email marketing.
• Create engaging and shareable content for websites, blogs, social media, and press releases.
• Build and maintain relationships with online journalists, bloggers, and influencers.
• Monitor and report on campaign performance, website traffic, and social media engagement.
• Manage the company's social media profiles and online community engagement.
• Develop and execute PR strategies to generate positive media coverage and brand awareness.
• Collaborate with the sales and marketing teams to ensure cohesive messaging and campaign alignment.
• Analyze market trends and competitor activities to identify new opportunities.
• Manage the company's online reputation and respond to customer inquiries.
• Assist in organizing and promoting online and offline events.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3 years of experience in digital marketing and public relations.
• Proven success in developing and executing digital marketing campaigns and PR initiatives.
• Strong understanding of SEO, SEM, social media marketing, and content creation.
• Excellent writing, editing, and communication skills.
• Experience with PR outreach and building media relationships.
• Proficiency in using digital marketing tools (e.g., Google Analytics, social media management platforms).
• Ability to analyze data and translate insights into actionable strategies.
• Creative mindset with a passion for storytelling and brand building.
• Experience in the Free State region or similar market is beneficial.

Benefits

• Competitive annual salary of R .
• Hybrid work model offering flexibility.
• Opportunity to work with an innovative and growing company in Welkom .
• Professional development opportunities.
• Be part of a creative and dynamic marketing team.