Social Media Marketing Manager - Engagement & Growth

Placements24; Willows (CA); Hybrid; USD 25,000 - 32,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Professional development

Hybrid role

Paid time off

Team-building events

Career advancement

Job summary

Placements24 in Welkom (Free State) seeks a strategic Social Media Marketing Manager to lead online engagement and growth across platforms in a hybrid role, blending in‑office collaboration with remote flexibility.

The ideal candidate has 5+ years in social media marketing, deep platform knowledge, and a proven track record in paid social, content development, and influencer partnerships to drive measurable business outcomes.

Qualifications

• Bachelor’s degree in Marketing, Communications, PR, or related field.
• Minimum 5 years of experience in social media marketing with proven growth of online communities.
• Experience developing and executing successful social campaigns and content.
• Proficiency with social media management tools and analytics platforms.

Responsibilities

• Develop and manage a comprehensive social media strategy aligned with marketing goals.
• Create, curate and publish engaging content across Facebook, Instagram, X, LinkedIn, TikTok.
• Monitor industry trends, feedback, and competitor activity; provide insights.
• Engage with the online community and manage timely responses.
• Develop and optimize social advertising campaigns for reach and conversions.
• Analyze performance metrics and report insights to stakeholders.
• Collaborate with content and design teams for cohesive brand messaging.
• Stay updated on platform changes and emerging channels.
• Manage social tools and analytics platforms for workflow and reporting.
• Identify influencers and brand advocates to expand reach.

Skills

Social strategy

Content creation

Analytics

Copywriting

Budget management

Influencer outreach

Collaboration

Education

Bachelor's degree in Marketing, Communications, PR, or related field

Tools

Hootsuite

Buffer

Sprout Social

Job description

About the Role

Our client, a rapidly expanding technology firm, is seeking a strategic and creative Social Media Marketing Manager to lead their online community engagement and growth initiatives. This role is crucial for amplifying brand voice, fostering meaningful interactions with our audience, and driving measurable business outcomes through social media channels. The ideal candidate will have a deep understanding of platform dynamics, emerging social trends, and a proven ability to develop and execute impactful social media strategies. You will be responsible for managing all social media accounts, developing engaging content, monitoring performance, and cultivating a loyal online community. This hybrid position offers a blend of in-office collaboration and remote flexibility, based in the vibrant city of **Welkom, Free State**.

Key Responsibilities

• Develop, implement, and manage a comprehensive social media strategy aligned with marketing goals and brand objectives.
• Create, curate, and publish engaging, high-quality content across all relevant social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Monitor social media channels for industry trends, customer feedback, and competitor activity, providing insights and recommendations.
• Engage with the online community, respond to comments and messages promptly, and foster positive brand interactions.
• Develop and manage social media advertising campaigns, optimizing for reach, engagement, and conversions.
• Analyze social media performance metrics, generate regular reports, and present findings and actionable insights to stakeholders.
• Collaborate with the content and design teams to ensure cohesive visual and brand messaging across all social platforms.
• Stay up-to-date with the latest social media trends, algorithm changes, and emerging platforms.
• Manage social media tools and analytics platforms for efficient workflow and reporting.
• Identify and engage with influencers and brand advocates to expand reach and credibility.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 5 years of experience in social media marketing, with a proven track record of growing and managing online communities.
• Demonstrated experience in developing and executing successful social media strategies and campaigns.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Excellent understanding of all major social media platforms, their algorithms, and best practices.
• Strong copywriting and editing skills, with the ability to adapt tone and style for different platforms.
• Experience with social media advertising and budget management.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Strong interpersonal and communication skills, with a collaborative approach.
• Creative thinking and a passion for digital storytelling.

Benefits

• Our client offers a competitive salary package commensurate with experience.
• This hybrid role provides the flexibility to balance team collaboration with personal productivity.
• Employees benefit from a comprehensive medical aid plan, a retirement savings fund, and opportunities for ongoing professional development.
• You will join a forward-thinking company with a vibrant company culture and ample opportunities for career advancement.
• The role is based in our modern facilities in **Welkom, Free State**, offering a conducive work environment.
• Enjoy paid time off and team-building events designed to foster connection and collaboration.