Social Media Marketing Manager - Welkom

Placements24; Willows (CA); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Fully remote work

Competitive salary

Bonuses available

Professional development

Job summary

Placements24 is seeking a Social Media Marketing Manager for a fully remote role. The candidate will craft and execute social strategies, manage multiple platforms, and drive engagement to grow the online brand presence.

The ideal candidate has 3-5 years in social/digital marketing, strong content skills, and proficiency with major social tools. This is a fast-paced remote role with opportunities for growth and bonuses.

Qualifications

• Bachelor's degree in Marketing, Communications, PR, or related field.
• 3-5 years in social media or digital marketing with strong focus.
• Proven success with social campaigns and community growth.
• Experience with social media tools (Hootsuite, Buffer, Sprout Social).
• Strong understanding of social advertising platforms and best practices.
• Excellent written and verbal communication with content creativity.
• Analytical mindset to translate data into insights.
• Experience managing social for a business or brand.
• Remote-work experience in fast-paced environments.
• Familiarity with Free State market is beneficial.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with marketing objectives.
• Manage all company social media accounts, including content creation, scheduling, and publishing.
• Create engaging content for platforms like Facebook, Instagram, Twitter, LinkedIn, and others.
• Monitor social media trends, tools and applications to improve efficiency.
• Engage with followers, respond to comments and messages, foster community growth.
• Run paid social media campaigns, optimizing for performance and ROI.
• Analyze social media data, track metrics, and generate regular reports.
• Collaborate with marketing and design teams for brand consistency.
• Identify and build relationships with influencers and advocates.
• Stay up-to-date with platform changes and algorithm updates.

Skills

Strategy development

Content creation

Data analytics

Communication

Education

Bachelor's degree in Marketing/Communications/PR

Tools

Hootsuite

Buffer

Sprout Social

Job description

About the Role

Our client, a forward-thinking startup looking to expand its reach from Welkom , is actively seeking a dynamic and experienced Social Media Marketing Manager to join their team in a fully remote capacity. This pivotal role will be responsible for crafting and executing innovative social media strategies to enhance brand awareness, drive engagement, and foster a vibrant online community. You will be the voice of our client across all relevant social platforms, translating brand messaging into compelling social content. This is an exceptional opportunity to shape the social media presence of a growing company and make a tangible impact on its success. The ideal candidate is a creative thinker, a strategic planner, and a data-driven marketer with a proven ability to manage multiple social channels effectively in a remote setting. If you are passionate about building communities and leveraging social media to achieve business goals, this role is for you.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with marketing objectives.
• Manage all company social media accounts, including content creation, scheduling, and publishing.
• Create engaging and shareable content tailored for platforms like Facebook, Instagram, Twitter, LinkedIn, and others.
• Monitor social media trends, tools, and applications, and apply that knowledge to increase efficiency and effectiveness.
• Engage with followers, respond to comments and messages promptly, and foster community growth.
• Run and manage paid social media advertising campaigns, optimizing for performance and ROI.
• Analyze social media data, track key metrics, and generate regular reports on performance and insights.
• Collaborate with the marketing and design teams to ensure brand consistency and integrated campaign efforts.
• Identify and build relationships with relevant influencers and brand advocates.
• Stay up-to-date with platform changes and algorithm updates to maintain optimal performance.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 3-5 years of experience in social media marketing or digital marketing with a strong social media focus.
• Demonstrable experience in creating successful social media campaigns and growing online communities.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong understanding of social media advertising platforms and best practices.
• Excellent written and verbal communication skills, with a creative flair for content creation.
• Analytical mindset with the ability to interpret social media data and derive actionable insights.
• Experience managing social media for a business or brand.
• Ability to thrive in a fast-paced, remote work environment.
• Understanding of the Free State market is beneficial.

Benefits

• Fully remote work opportunity, offering flexibility and work-life balance.
• Competitive salary and potential for bonuses.
• Opportunity to shape and grow a brand's social media presence.
• Professional development and training in the latest social media trends.
• Collaborative and supportive remote team environment.
• Access to industry-leading social media marketing tools.
• Generous annual leave.