Digital Marketing Analytics Specialist for Growth

Wpp Group; Chicago (IL); On-site; USD 40,000 - 75,000; Full time

Job summary

CMI Media Group in Chicago is seeking an analytics-focused professional to transform raw data into actionable insights across digital campaigns, including Display, Email, Search, and Social. You will drive measurement plans, KPI optimization, and data-driven strategies in a fast-paced environment.

Ideal candidates have 1–3 years in online marketing or web analytics, with Excel/PowerPoint mastery and exposure to Pharma advantageous.

Qualifications

• 1-3 years in online marketing or web analytics.
• Experience with Pharma is a plus.
• Proficiency in Excel and PowerPoint.
• Coding skills in R/SQL/Python are a plus.
• Experience with online direct marketing or media performance analysis.

Responsibilities

• Ensure flawless analytics implementation for online marketing campaigns.
• Resolve discrepancies and inaccuracies with proactive precision.
• Create and share analyses and optimizations based on KPIs.
• Collaborate on measurement plans aligned with strategies.
• Track and refine KPIs and engagement metrics for campaigns.
• Handle ad-hoc data requests and understand client data sources.
• Generate trend reports and optimization strategies with the team.

Skills

Online marketing

Web analytics

Team player

Attention to detail

Tools

Adobe Analytics

Google Analytics

Domo

Tableau

SQL

Job description

CMI Media Group in Chicago is seeking an analytics-focused professional to transform raw data into actionable insights across digital campaigns, including Display, Email, Search, and Social. You will drive measurement plans, KPI optimization, and data-driven strategies in a fast-paced environment.

Ideal candidates have 1–3 years in online marketing or web analytics, with Excel/PowerPoint mastery and exposure to Pharma advantageous.