Digital Marketing Analytics Specialist: Drive Campaign Insights

Wpp Group; Philadelphia (Philadelphia County); Vor Ort; USD 40.000 - 75.000; Vollzeit

Zusammenfassung

CMI Media Group in the United States is seeking an analytics-focused professional to own the measurement of online marketing campaigns. You will implement analytics, troubleshoot discrepancies, and deliver actionable reports that influence media strategies across Display, Email, Search, and Social.

You will work with partners and data teams, develop KPI definitions, monitor trends, and respond to ad-hoc requests, while maintaining rigorous attention to deadlines in a fast-paced environment.

Qualifikationen

• 1–3 years of online marketing, web analytics, or research experience.
• Pharma knowledge is a plus.
• Strong Excel and PowerPoint proficiency.
• Coding skills in R/SQL/Python are a plus.
• Experience with online direct marketing or media analysis.
• Familiar with analytics tools listed.

Aufgaben

• Ensure flawless implementation of analytics for online marketing campaigns.
• Resolve discrepancies and inaccuracies with proactive precision.
• Craft analyses and optimizations using KPIs.
• Collaborate on measurement plans aligned with strategies.
• Track and redefine KPIs and engagement metrics.
• Handle ad-hoc data requests across client data sources.
• Generate trend reports and optimization strategies with the team.

Kenntnisse

Online marketing

Web analytics

Pharma knowledge

Excel

PowerPoint

R/SQL/Python

Team collaboration

Tools

Adobe Analytics

Google Analytics

Domo

Tableau

SQL

Jobbeschreibung

CMI Media Group in the United States is seeking an analytics-focused professional to own the measurement of online marketing campaigns. You will implement analytics, troubleshoot discrepancies, and deliver actionable reports that influence media strategies across Display, Email, Search, and Social.

You will work with partners and data teams, develop KPI definitions, monitor trends, and respond to ad-hoc requests, while maintaining rigorous attention to deadlines in a fast-paced environment.