Senior Digital Marketing Analytics Lead

Wpp Group; Cherry Hill Township (NJ); On-site; USD 50,000 - 90,000; Full time

Job summary

CMI Media Group is seeking a Senior Analyst to lead analytics for digital marketing campaigns across multiple accounts. You will shape measurement plans, deliver monthly performance analyses, and drive actionable recommendations to improve outcomes.

The role emphasizes independent leadership, data integrity, and collaboration with the data analytics team. Strong BI experience and pharma exposure are valued assets in a fast-paced environment.

Qualifications

• 3–5 years of online marketing, web analytics, or research experience.
• Experience with BI software such as DOMO, PowerBI, Tableau.
• Familiarity with Google Analytics and/or Adobe Analytics.
• Strong Excel and PowerPoint skills.

Responsibilities

• Lead campaign analysis, optimization, and ad-hoc requests.
• Create measurement blueprints aligned with objectives and oversee trends.
• Deliver monthly performance analyses and actionable recommendations.
• Collaborate with the data analytics team to ensure data collection aligns with KPIs.
• Maintain SOPs and ensure operational excellence across the team.
• Provide data and research support to clients and planning teams.
• Develop a deep understanding of client data sources and act as a go‑to expert.
• Generate trend reports and insights for optimization across online tactics (Search, Display, CTV, OLV, Social).
• Identify drivers behind marketing performance to help channel owners optimize spending.

Skills

Online marketing analytics

Project management

Strong communication

Education

Bachelor's degree in marketing, statistics, mathematics, economics, psychology, or related field

Tools

DOMO

PowerBI

Tableau

Google Analytics

Adobe Analytics

Job description

CMI Media Group is seeking a Senior Analyst to lead analytics for digital marketing campaigns across multiple accounts. You will shape measurement plans, deliver monthly performance analyses, and drive actionable recommendations to improve outcomes.

The role emphasizes independent leadership, data integrity, and collaboration with the data analytics team. Strong BI experience and pharma exposure are valued assets in a fast-paced environment.