Healthcare Digital Marketing Analytics Lead

Wpp Group; Parsippany-Troy Hills (NJ); Sur place; USD 70 000 - 140 000; Plein temps

Avantages offerts par ce poste

Competitive benefits package via WPP

Growth opportunities

Collaborative environment

Résumé du poste

CMI Media Group, a leading healthcare marketing agency, seeks a strategic Manager, Digital Marketing Analytics to lead the analytics team and drive data-driven solutions that optimize campaign performance and client success. The role emphasizes developing measurement plans, delivering actionable insights, and guiding a team of analysts.

The position requires 3–5 years in online marketing or web analytics, strong communication skills, and experience mentoring teams.

Qualifications

• 3–5 years of online marketing or web analytics experience.
• Ability to translate complex data into clear insights.
• 1–5 years of experience leading or mentoring teams.
• Strong communication and interpersonal skills with clients.
• Experience in healthcare or pharmaceutical industries is a plus.

Responsabilités

• Lead measurement strategy: oversee development and execution of measurement plans for campaigns.
• Deliver actionable insights through accurate tracking, reporting, and optimization recommendations.
• Lead and mentor analysts, fostering analytical excellence and collaboration.
• Partner with clients and planning teams to provide data-driven recommendations to improve campaign performance.
• Drive operational excellence by standardizing processes and promoting data integrity and reporting efficiency.
• Resolve data discrepancies and troubleshoot reporting challenges with internal and external partners.

Connaissances

Data analysis

Team leadership

Client communication

Project management

Healthcare marketing

Description du poste

CMI Media Group, a leading healthcare marketing agency, seeks a strategic Manager, Digital Marketing Analytics to lead the analytics team and drive data-driven solutions that optimize campaign performance and client success. The role emphasizes developing measurement plans, delivering actionable insights, and guiding a team of analysts.

The position requires 3–5 years in online marketing or web analytics, strong communication skills, and experience mentoring teams.