Digital Marketing Analytics Specialist

Wpp Group; New York (NY); On-site; USD 40,000 - 75,000; Full time

Job summary

CMI Media Group in New York seeks an Analytics Analyst to drive digital marketing insights across channels. You will transform data into actionable recommendations for online and offline campaigns and collaborate with cross-functional teams to optimize performance.

You bring 1-3 years of marketing analytics experience, proficiency in Excel and PowerPoint, and coding skills in R/SQL/Python. Pharma knowledge is a plus, and you will build trend reports and KPI dashboards to guide strategy.

Qualifications

• 1-3 years of online marketing, web analytics, or research experience.
• Experience or knowledge in Pharma - a definite plus!
• Proficiency in Microsoft Office (Excel and PowerPoint mastery)
• Coding skills in R/SQL/Python - an added advantage.
• Direct experience in online direct marketing or online media performance analysis.
• Familiarity with tools like Adobe Analytics, Google Analytics, Domo, Tableau, SQL.
• Impeccable attention to detail and a knack for managing deadlines in a bustling environment.
• Proven team player who thrives under pressure and delivers excellence.

Responsibilities

• Ensure flawless implementation of analytics for online marketing campaigns.
• Be the troubleshooter extraordinaire, resolving discrepancies and inaccuracies with proactive precision.
• Craft and distribute compelling analyses and optimizations, wielding a defined set of KPIs.
• Collaborate on measurement plans, aligning them with our strategic imperatives and media strategies.
• Track, tweak, and redefine KPIs and engagement metrics, breathing new life into our digital campaigns.
• Embrace ad‑hoc data requests and foster a basic understanding of each client's data sources.
• Work hand‑in‑hand with our stellar team, generating trend reports and optimization strategies.

Skills

Online marketing analytics

Web analytics

Pharma knowledge (advantage)

Tools

Excel

PowerPoint

R/SQL/Python

Job description

CMI Media Group in New York seeks an Analytics Analyst to drive digital marketing insights across channels. You will transform data into actionable recommendations for online and offline campaigns and collaborate with cross-functional teams to optimize performance.

You bring 1-3 years of marketing analytics experience, proficiency in Excel and PowerPoint, and coding skills in R/SQL/Python. Pharma knowledge is a plus, and you will build trend reports and KPI dashboards to guide strategy.