Analyst, Digital Marketing Analytics

Wpp Group; New York (NY); On-site; USD 40,000 - 75,000; Full time

Job summary

CMI Media Group in New York seeks an Analytics Analyst to drive digital marketing insights across channels. You will transform data into actionable recommendations for online and offline campaigns and collaborate with cross-functional teams to optimize performance.

You bring 1-3 years of marketing analytics experience, proficiency in Excel and PowerPoint, and coding skills in R/SQL/Python. Pharma knowledge is a plus, and you will build trend reports and KPI dashboards to guide strategy.

Qualifications

• 1-3 years of online marketing, web analytics, or research experience.
• Experience or knowledge in Pharma - a definite plus!
• Proficiency in Microsoft Office (Excel and PowerPoint mastery)
• Coding skills in R/SQL/Python - an added advantage.
• Direct experience in online direct marketing or online media performance analysis.
• Familiarity with tools like Adobe Analytics, Google Analytics, Domo, Tableau, SQL.
• Impeccable attention to detail and a knack for managing deadlines in a bustling environment.
• Proven team player who thrives under pressure and delivers excellence.

Responsibilities

• Ensure flawless implementation of analytics for online marketing campaigns.
• Be the troubleshooter extraordinaire, resolving discrepancies and inaccuracies with proactive precision.
• Craft and distribute compelling analyses and optimizations, wielding a defined set of KPIs.
• Collaborate on measurement plans, aligning them with our strategic imperatives and media strategies.
• Track, tweak, and redefine KPIs and engagement metrics, breathing new life into our digital campaigns.
• Embrace ad‑hoc data requests and foster a basic understanding of each client's data sources.
• Work hand‑in‑hand with our stellar team, generating trend reports and optimization strategies.

Skills

Online marketing analytics

Web analytics

Pharma knowledge (advantage)

Tools

Excel

PowerPoint

R/SQL/Python

Job description

Description

Position at CMI Media Group

Are you ready to dive into the heart of digital marketing analytics? We're seeking an analytical superhero to spearhead our campaigns and unravel the insights hidden within data streams. As our Analyst, you'll be at the forefront, sculpting success for our online and offline marketing endeavors across diverse accounts.

Why Join Us?

Unleash Your Analytical Prowess: Transform data into gold mines of actionable insights, steering our campaigns to unprecedented heights.

Diverse Challenges, Limitless Growth: Tackle ad‑hoc analysis, interface with partners and data teams, and craft game‑changing reports that drive our strategies forward.

Innovate and Optimize: Be the wizard behind our KPIs, revamping engagement metrics, and refining digital campaign strategies across various channels like Display, Email, Search, and Social.

Tech-Forward Environment: Dive into cutting‑edge tools and technologies, empowering your analytics prowess within our dynamic enterprise.

What You'll Do:

• Ensure flawless implementation of analytics for online marketing campaigns.
• Be the troubleshooter extraordinaire, resolving discrepancies and inaccuracies with proactive precision.
• Craft and distribute compelling analyses and optimizations, wielding a defined set of KPIs.
• Collaborate on measurement plans, aligning them with our strategic imperatives and media strategies.
• Track, tweak, and redefine KPIs and engagement metrics, breathing new life into our digital campaigns.
• Embrace ad‑hoc data requests and foster a basic understanding of each client's data sources.
• Work hand‑in‑hand with our stellar team, generating trend reports and optimization strategies.

What You Bring:

• 1-3 years of online marketing, web analytics, or research experience.
• Experience or knowledge in Pharma - a definite plus!
• Proficiency in Microsoft Office (Excel and PowerPoint mastery is your forte).
• Coding skills in R/SQL/Python - an added advantage.
• Direct experience in online direct marketing or online media performance analysis.
• Familiarity with tools like Adobe Analytics, Google Analytics, Domo, Tableau, SQL.
• Impeccable attention to detail and a knack for managing deadlines in a bustling environment.
• Proven team player who thrives under pressure and delivers excellence.

The base salary for this position at the time of this posting may range from $40,000 to $75,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.