Digital Marketing Analytics Pro - Drive Campaign Insights

Wpp Group; Chicago (IL); On-site; USD 40,000 - 75,000; Full time

Benefits offered by this job

Competitive benefits package

Job summary

CMI Media Group in Chicago seeks an Analytics-focused professional to lead campaign analytics across online and offline channels. You will transform data into actionable insights, build reports, and influence strategies for diverse accounts.

Ideal candidates have 1–3 years in online marketing or web analytics, familiarity with Pharma a plus, and strong Excel/PowerPoint skills. Proficiency in Adobe/Google Analytics, Tableau, and SQL is preferred.

Qualifications

• 1-3 years of online marketing, web analytics, or research experience.
• Pharma knowledge is a definite plus.
• Proficiency in Microsoft Excel and PowerPoint is essential.
• Coding skills in R/SQL/Python are advantageous.
• Direct experience in online direct marketing or online media performance analysis.

Responsibilities

• Ensure flawless implementation of analytics for online marketing campaigns.
• Troubleshoot discrepancies and inaccuracies with proactive precision.
• Craft and distribute analyses and optimizations using defined KPIs.
• Collaborate on measurement plans aligned with strategies and media plans.
• Track, tweak, and redefine KPIs and engagement metrics for digital campaigns.
• Handle ad-hoc data requests and understand client data sources.
• Work with the team to generate trend reports and optimization strategies.

Skills

Online marketing

Web analytics

Research experience

Team player

Attention to detail

KPI tracking

R/SQL/Python

Direct marketing

Media performance

Tools

Adobe Analytics

Google Analytics

Domo

Tableau

SQL

Excel

PowerPoint

Job description

CMI Media Group in Chicago seeks an Analytics-focused professional to lead campaign analytics across online and offline channels. You will transform data into actionable insights, build reports, and influence strategies for diverse accounts.

Ideal candidates have 1–3 years in online marketing or web analytics, familiarity with Pharma a plus, and strong Excel/PowerPoint skills. Proficiency in Adobe/Google Analytics, Tableau, and SQL is preferred.