Analyst, Digital Marketing Analytics

Wpp Group; Chicago (IL); On-site; USD 40,000 - 75,000; Full time

Benefits offered by this job

Competitive benefits package

Job summary

CMI Media Group in Chicago seeks an Analytics-focused professional to lead campaign analytics across online and offline channels. You will transform data into actionable insights, build reports, and influence strategies for diverse accounts.

Ideal candidates have 1–3 years in online marketing or web analytics, familiarity with Pharma a plus, and strong Excel/PowerPoint skills. Proficiency in Adobe/Google Analytics, Tableau, and SQL is preferred.

Qualifications

• 1-3 years of online marketing, web analytics, or research experience.
• Pharma knowledge is a definite plus.
• Proficiency in Microsoft Excel and PowerPoint is essential.
• Coding skills in R/SQL/Python are advantageous.
• Direct experience in online direct marketing or online media performance analysis.

Responsibilities

• Ensure flawless implementation of analytics for online marketing campaigns.
• Troubleshoot discrepancies and inaccuracies with proactive precision.
• Craft and distribute analyses and optimizations using defined KPIs.
• Collaborate on measurement plans aligned with strategies and media plans.
• Track, tweak, and redefine KPIs and engagement metrics for digital campaigns.
• Handle ad-hoc data requests and understand client data sources.
• Work with the team to generate trend reports and optimization strategies.

Skills

Online marketing

Web analytics

Research experience

Team player

Attention to detail

KPI tracking

R/SQL/Python

Direct marketing

Media performance

Tools

Adobe Analytics

Google Analytics

Domo

Tableau

SQL

Excel

PowerPoint

Job description

Position at CMI Media Group

Are you ready to dive into the heart of digital marketing analytics? We're seeking an analytical superhero to spearhead our campaigns and unravel the insights hidden within data streams. As our Analyst, you'll be at the forefront, sculpting success for our online and offline marketing endeavors across diverse accounts.

Why Join Us?

Unleash Your Analytical Prowess: Transform data into gold mines of actionable insights, steering our campaigns to unprecedented heights.

Diverse Challenges, Limitless Growth: Tackle ad-hoc analysis, interface with partners and data teams, and craft game-changing reports that drive our strategies forward.

Innovate and Optimize: Be the wizard behind our KPIs, revamping engagement metrics, and refining digital campaign strategies across various channels like Display, Email, Search, and Social.

Tech-Forward Environment: Dive into cutting-edge tools and technologies, empowering your analytics prowess within our dynamic enterprise.

What You'll Do:

• Ensure flawless implementation of analytics for online marketing campaigns.
• Be the troubleshooter extraordinaire, resolving discrepancies and inaccuracies with proactive precision.
• Craft and distribute compelling analyses and optimizations, wielding a defined set of KPIs.
• Collaborate on measurement plans, aligning them with our strategic imperatives and media strategies.
• Track, tweak, and redefine KPIs and engagement metrics, breathing new life into our digital campaigns.
• Embrace ad-hoc data requests and foster a basic understanding of each client's data sources.
• Work hand-in-hand with our stellar team, generating trend reports and optimization strategies.

What You Bring:

• 1-3 years of online marketing, web analytics, or research experience.
• Experience or knowledge in Pharma - a definite plus!
• Proficiency in Microsoft Office (Excel and PowerPoint mastery is your forte).
• Coding skills in R/SQL/Python - an added advantage.
• Direct experience in online direct marketing or online media performance analysis.
• Familiarity with tools like Adobe Analytics, Google Analytics, Domo, Tableau, SQL.
• Impeccable attention to detail and a knack for managing deadlines in a bustling environment.
• Proven team player who thrives under pressure and delivers excellence.

The base salary for this position at the time of this posting may range from $40,000 to $75, 000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.