Digital Marketing Analytics AVP — SEO & Pre-Login Pages

Citibank (Switzerland) AG; Irving (TX); Hybrid; USD 107,000 - 161,000; Full time

Job summary

Citibank is seeking a Digital PM Analyst to support the Digital Acquisition USCC product team. The role focuses on helping the SEO Product Owner and Card Product Owners by supporting updates to pre-login marketing pages, analyzing SEO performance, and providing data-driven insights to optimize online visibility and drive customer acquisition.

You will collaborate with product owners, marketing managers, and content teams to ensure the digital storefront is effective, compliant, and aligned with

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, or related field.
• 2+ years in a marketing analyst, SEO or digital marketing role.
• Strong understanding of SEO principles and best practices.
• Experience with SEO and analytics tools (GA, GSC, SEMrush, Ahrefs, Moz).
• Proficient in data analysis and reporting, with strong Excel skills.

Responsibilities

• Product backlog support: assist with data, analysis and insights to groom backlog for pre-login marketing pages.
• Marketing page support: assist with updates to pre-login marketing pages.
• User story contribution: provide data-driven acceptance criteria and success metrics for SEO.
• SEO analysis & reporting: monitor key SEO metrics for branded and partner card products.

Skills

SEO principles

Data analysis

Excel

Stakeholder comms

Education

Bachelor's degree in Marketing

Business/ Economics background

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Job description

Citibank is seeking a Digital PM Analyst to support the Digital Acquisition USCC product team. The role focuses on helping the SEO Product Owner and Card Product Owners by supporting updates to pre-login marketing pages, analyzing SEO performance, and providing data-driven insights to optimize online visibility and drive customer acquisition.

You will collaborate with product owners, marketing managers, and content teams to ensure the digital storefront is effective, compliant, and aligned with