Credit Card Digital Acquisition Lead – AVP

Barclays Bank US; Wilmington (DE); On-site; USD 150,000 - 190,000; Full time

Job summary

Barclays Bank US in Wilmington, DE seeks a strategic Digital Acquisitions Lead AVP who lives and breathes credit cards, digital marketing and data-driven storytelling. You will own acquisition strategy across digital channels, lead test-and-learn agendas, and partner with product, analytics, martech, and media teams to drive growth and actionable insights.

The role requires strong analytical skills, mastery of A/B testing, and the ability to translate data into clear recommendations, with

Qualifications

• Deep subject matter expertise in credit card products and acquisition strategy.
• Proven experience leading digital marketing across paid, owned, and partner channels.
• Strong analytical and quantitative skills with performance data.

Responsibilities

• Develop and manage digital marketing strategies aligned with Barclays' objectives.
• Collaborate with product, analytics, martech, and media teams to drive growth.
• Lead test-and-learn programs and translate insights into actionable strategies.
• Oversee content and channel management across website and social platforms.

Skills

Credit cards expertise

Acquisition strategy

Digital marketing across channels

Analytical skills

A/B testing

Storytelling with data

Cross-functional leadership

Executive communication

Ambiguity handling

Job description

Barclays Bank US in Wilmington, DE seeks a strategic Digital Acquisitions Lead AVP who lives and breathes credit cards, digital marketing and data-driven storytelling. You will own acquisition strategy across digital channels, lead test-and-learn agendas, and partner with product, analytics, martech, and media teams to drive growth and actionable insights.

The role requires strong analytical skills, mastery of A/B testing, and the ability to translate data into clear recommendations, with