Digital Acquisitions Lead AVP

Barclays Bank US; Wilmington (DE); On-site; USD 150,000 - 190,000; Full time

Job summary

Barclays Bank US in Wilmington, DE seeks a strategic Digital Acquisitions Lead AVP who lives and breathes credit cards, digital marketing and data-driven storytelling. You will own acquisition strategy across digital channels, lead test-and-learn agendas, and partner with product, analytics, martech, and media teams to drive growth and actionable insights.

The role requires strong analytical skills, mastery of A/B testing, and the ability to translate data into clear recommendations, with

Qualifications

• Deep subject matter expertise in credit card products and acquisition strategy.
• Proven experience leading digital marketing across paid, owned, and partner channels.
• Strong analytical and quantitative skills with performance data.

Responsibilities

• Develop and manage digital marketing strategies aligned with Barclays' objectives.
• Collaborate with product, analytics, martech, and media teams to drive growth.
• Lead test-and-learn programs and translate insights into actionable strategies.
• Oversee content and channel management across website and social platforms.

Skills

Credit cards expertise

Acquisition strategy

Digital marketing across channels

Analytical skills

A/B testing

Storytelling with data

Cross-functional leadership

Executive communication

Ambiguity handling

Job description

Join Barclays as a strategic and data-driven Digital Acquisitions Lead AVP. At Barclays, we're building the bank of tomorrow. This role is perfect for someone who lives and breathes credit cards, understands the digital landscape, and can turn insights into action. You’ll support acquisition strategy across digital channels, own test and learn agendas, and work closely with partners to drive growth. If you’re equal parts analytical and creative, with a knack for storytelling, this could be your next big move.

To be successful as a Digital Acquisitions Lead AVP, you should have:

• Deep subject matter expertise in credit card products and acquisition strategy
• Proven experience leading digital marketing across paid, owned, and partner channels
• Ample analytical and quantitative skills; comfortable working with performance data and optimization metrics
• Experience with A/B testing, conducting competitive research and translating insights into actionable strategies
• Ability to guide cross-functional efforts and collaborate with product, analytics, martech, and media teams

Some Other Highly Valued Skills May Include

• Excellent communication and storytelling skills - able to turn data into compelling narratives
• Client-facing experience with a consultative approach and executive presence
• Comfortable navigating ambiguity and driving clarity in fast-paced environments

You may be assessed on the key critical skills relevant for success in this role, such as risk and controls, change and transformation, business acumen, strategic thinking, digital and technology, as well as job-specific technical skills.

This role is located in Wilmington, DE.

Purpose of the role

To develop, implement, and manage digital marketing platform and channels, including the management of the website, social media channels and marketing technology platforms

Accountabilities

• Development and implementation of digital marketing strategies that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with cross-functional teams, including product marketing, communications, and IT, to ensure alignment of digital marketing efforts with overall business objectives.
• Development of compelling and targeted content for various marketing channels, optimising of online content for search engines to improve organic search visibility and managing paid search campaigns for driving targeted traffic and conversion goals, as required.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of marketing technology platforms, where applicable.
• Management and updating of digital marketing platform and channels such as website and social media channels, as needed.
• Development of compelling and targeted content for various marketing channels, inclusive of partner channels and assets, where applicable.

Assistant Vice President Expectations

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L - Listen and be authentic, E - Energise and inspire, A - Align across the enterprise, D - Develop others.
• OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.