SEO & Digital Marketing Analyst

Citi; Irving (TX); On-site; USD 107,000 - 161,000; Full time

Benefits offered by this job

Medical, dental & vision coverage

401(k)

Paid time off

Wellness programs

Job summary

Citibank is seeking a detail-oriented Marketing Analyst to support the Digital Acquisition USCC product team in Irving, TX. You will help SEO and Card Product Owners by executing features, analyzing performance, and providing data-driven insights to boost online visibility and drive customer acquisition.

You will collaborate with product owners, marketing managers, and content teams to ensure the digital storefront is optimized and effective, contributing to backlog grooming, page updates, and

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, or related field.
• 2+ years in a marketing analyst, SEO, or digital marketing role.
• Strong SEO principles and best practices.
• Proficient with SEO and analytics tools (GA, GSC, SEMrush, Ahrefs, Moz).
• Proficient in data analysis and Excel.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication.
• Ability to communicate with stakeholders across Digital, Marketing, Communications, Operations, Governance, Tech and the Business.

Responsibilities

• Product Backlog Support: provide data, analysis, and insights to groom and prioritize the backlog for pre-login marketing pages.
• Marketing Page Support: assist with updates to pre-login marketing pages for SEO and product owners.
• User Story Contribution: define acceptance criteria and success metrics related to SEO and marketing pages.
• SEO Analysis & Reporting: monitor and report on key SEO performance indicators including organic traffic, keyword rankings, CTR, and conversions.

Skills

SEO concepts

Data analysis

Excel

Communication

Stakeholder management

Attention to detail

Education

Bachelor's degree

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Job description

Citibank is seeking a detail-oriented Marketing Analyst to support the Digital Acquisition USCC product team in Irving, TX. You will help SEO and Card Product Owners by executing features, analyzing performance, and providing data-driven insights to boost online visibility and drive customer acquisition.

You will collaborate with product owners, marketing managers, and content teams to ensure the digital storefront is optimized and effective, contributing to backlog grooming, page updates, and